Digital Marketing Lead - Growth & Engagement

MTC - Manufacturing Technology Centre; Coventry; On-site; GBP 30,000 - 42,000; Full time

Job summary

The Manufacturing Technology Centre (MTC) is seeking a Digital Marketing Executive to optimise our digital channels, drive lead generation, and raise brand awareness. You will manage website content, social media, email marketing, automated journeys, and analytics while supporting campaigns, events and content publishing.

Collaborating with technical experts, commercial teams and external partners, you will translate technical content into engaging digital experiences that support business

Qualifications

• Experience delivering digital marketing campaigns across multiple channels.
• Ability to translate technical content for audiences.
• Strong collaboration with cross-functional teams.

Responsibilities

• Manage and optimise website content to support enquiry generation.
• Own social calendar and publish content on LinkedIn and other channels.
• Build and optimise email marketing campaigns and automated journeys.
• Own digital reporting and translate data into actionable insights.
• Support campaigns, events and content publishing activities.

Skills

Digital marketing

Website content management

Social media management

Email marketing

Automation journeys

Analytics and reporting

Campaign execution

Event support and coordination

Content creation and publishing

Job description

The Manufacturing Technology Centre (MTC) is seeking a Digital Marketing Executive to optimise our digital channels, drive lead generation, and raise brand awareness. You will manage website content, social media, email marketing, automated journeys, and analytics while supporting campaigns, events and content publishing.

Collaborating with technical experts, commercial teams and external partners, you will translate technical content into engaging digital experiences that support business