Digital Marketing Executive

MTC - Manufacturing Technology Centre; Coventry; On-site; GBP 30,000 - 42,000; Full time

Job summary

The Manufacturing Technology Centre (MTC) is seeking a Digital Marketing Executive to optimise our digital channels, drive lead generation, and raise brand awareness. You will manage website content, social media, email marketing, automated journeys, and analytics while supporting campaigns, events and content publishing.

Collaborating with technical experts, commercial teams and external partners, you will translate technical content into engaging digital experiences that support business

Qualifications

• Experience delivering digital marketing campaigns across multiple channels.
• Ability to translate technical content for audiences.
• Strong collaboration with cross-functional teams.

Responsibilities

• Manage and optimise website content to support enquiry generation.
• Own social calendar and publish content on LinkedIn and other channels.
• Build and optimise email marketing campaigns and automated journeys.
• Own digital reporting and translate data into actionable insights.
• Support campaigns, events and content publishing activities.

Skills

Digital marketing

Website content management

Social media management

Email marketing

Automation journeys

Analytics and reporting

Campaign execution

Event support and coordination

Content creation and publishing

Job description

The Digital Marketing Executive will play a key role in supporting the optimisation of MTC's digital marketing channels to drive lead generation, audience engagement and brand awareness.

The role owns key digital activities including website content and social media management, email marketing, automated journeys and digital reporting, whilst also supporting campaign execution, event delivery and content publishing activities.

Working closely with technical experts, commercial teams and external partners, the role translates technical content into engaging digital experiences that support business growth and customer engagement.

Key responsibilities include:

Website

• Manage and optimise site content, ensuring the website delivers an excellent user experience and supports enquiry generation
• Execute on-page SEO basics identifying opportunities to improve organic search listings

Social

• Own the social calendar and manage social channels, working with the wider marketing team to deliver regular, engaging content that drives audience growth, reach and engagement
• Schedule, publish and optimise content across LinkedIn and other relevant social media channels.

Email Marketing

• Build, deploy and optimise email marketing campaigns
• Develop and manage automated journeys
• Help to cleanse and grow MTC's data to support segmentation

Analytics

• Own digital reporting; monitoring website, email and social performance
• Translate data into clear recommendations and actions that improve marketing effectiveness

Content

• Support the production and adaptation of content and marketing assets that showcase MTC's impact, expertise and customer success, transforming content into customer-focused digital materials

Campaigns

• Support the delivery and execution of marketing campaigns and always on activity
• Lead the development of creative assets and marketing collateral that supports lead generation activities

Events

• Support the planning, coordination and delivery of large and smaller-scale events and exhibitions
• Own and coordinate the events planning process, ensure event proposals are fully scoped and facilitate review and approval with senior stakeholders
• The role will also be required to provide support across the wider marketing team in line with team priorities and objectives

About The MTC

The Manufacturing Technology Centre (MTC) is an internationally renowned and respected research and development organisation, bridging the gap between academia and manufacturing, and is home to some of the brightest minds in engineering from around the globe. The MTC's engineers, scientists and technicians work with some of the most advanced manufacturing equipment in the world in a supportive and collegiate environment for the development and demonstration of new technologies on an industrial scale, helping manufacturers of all sizes develop new and innovative processes and technologies. Established to prove cutting edge manufacturing advances in an agile environment in partnership with industry, academia and other institutions, the MTC works with hundreds of industrial clients across a range of sectors including automotive, aerospace, rail, informatics, food and drink, infrastructure, construction and civil engineering, electronics, oil and gas and defence. The MTC helps businesses thrive by advancing their technological and engineering capabilities to improve their business efficiency, capability and competitiveness. Supported by one of the largest public sector investments in UK Manufacturing, the MTC's engineering capabilities cover research and development, advanced manufacturing management, factory design and training for the skills of the future. The MTC has world-class facilities in Coventry, Liverpool and Oxford, and is part of the UK's High Value Manufacturing Catapult, supported by Innovate UK.

Reference Checks and Security Checks (where applicable)

Due to the nature of our business, all employment is subject to satisfactory references being obtained alongside a level of security clearance checks.