Digital Marketing Lead – CRM, Analytics & Growth

White Horse Employment; Greater London; On-site; GBP 30,000 - 52,000; Full time

Job summary

White Horse Employment is collaborating with a large European company to recruit a Marketing Executive to support Digital Marketing across North Europe. The role is expanding marketing campaigns across its European sites, driven by growth in this area.

The position covers Digital Marketing consultancy and delivery, CRM & Email Marketing, analytics, website performance, and capability building to enhance engagement and conversions across multiple markets.

Qualifications

• Significant experience in digital marketing, CRM, digital platforms or digital experience roles within a large FMCG or multinational consumer goods organisation.
• Strong hands-on experience with website marketing and commerce technology.
• Agency management and budget ownership experience.
• Excellent stakeholder management and influencing skills.

Responsibilities

• Digital Marketing Consultancy & Delivery
• CRM & Email Marketing
• Digital Analytics & Performance Optimisation
• Digital Capability Building
• Website performance, engagement and conversion metrics

Skills

Digital Marketing

CRM & Email Marketing

Website analytics

Stakeholder management

Tools

CRM platforms

Web analytics tools

Job description

White Horse Employment is collaborating with a large European company to recruit a Marketing Executive to support Digital Marketing across North Europe. The role is expanding marketing campaigns across its European sites, driven by growth in this area.

The position covers Digital Marketing consultancy and delivery, CRM & Email Marketing, analytics, website performance, and capability building to enhance engagement and conversions across multiple markets.