Digital Marketing Lead: Content & Growth Across Web & Amazon

Hozelock Ltd; Birmingham; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days holiday

Pension

Health plan

Life insurance

Staff discount

Wellbeing initiatives

Job summary

Hozelock is seeking a hands-on Digital Marketing Lead to own our digital content strategy and create engaging online experiences that drive growth. You’ll oversee websites, Amazon, and online retail content, guiding product storytelling and content delivery across the customer journey.

Expertise in CMS, SEO, GA4, and asset management is essential. This role offers hybrid working, one day a week from home and four days onsite in Sutton Coldfield, with a competitive salary plus bonus.

Qualifications

• Strong experience managing websites, CMS platforms, SEO, and customer journeys.
• Experience across Amazon, online retail content, and digital asset management.
• Knowledge of Google Analytics (GA4), Search Console, WordPress, and Magento.
• Excellent project management and organisational skills.
• A data-driven mindset with strong analytical and problem-solving abilities.
• Experience with Adobe Creative Suite, PIM/DAM systems, and Zendesk would be advantageous.

Responsibilities

• Creating and delivering Hozelock's digital content strategy.
• Managing and optimising Hozelock websites, including SEO, user experience, and content performance.
• Leading Amazon and online retailer content, including A+ Content, imagery, video, and product storytelling.
• Managing digital assets, content calendars, and campaign delivery.
• Owning and developing our Product Information Management (PIM) system.
• Using analytics and consumer insights to improve engagement, conversion, and ROI.
• Managing relationships with external agencies and digital partners.

Skills

Web management

SEO

Customer journey optimization

GA4 analytics

Content creation

Tools

WordPress

Magento

GA4

PIM/DAM systems

Job description

Hozelock is seeking a hands-on Digital Marketing Lead to own our digital content strategy and create engaging online experiences that drive growth. You’ll oversee websites, Amazon, and online retail content, guiding product storytelling and content delivery across the customer journey.

Expertise in CMS, SEO, GA4, and asset management is essential. This role offers hybrid working, one day a week from home and four days onsite in Sutton Coldfield, with a competitive salary plus bonus.