Digital Marketing Lead

Hozelock Ltd; Birmingham; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days holiday

Pension

Health plan

Life insurance

Staff discount

Wellbeing initiatives

Job summary

Hozelock is seeking a hands-on Digital Marketing Lead to own our digital content strategy and create engaging online experiences that drive growth. You’ll oversee websites, Amazon, and online retail content, guiding product storytelling and content delivery across the customer journey.

Expertise in CMS, SEO, GA4, and asset management is essential. This role offers hybrid working, one day a week from home and four days onsite in Sutton Coldfield, with a competitive salary plus bonus.

Qualifications

• Strong experience managing websites, CMS platforms, SEO, and customer journeys.
• Experience across Amazon, online retail content, and digital asset management.
• Knowledge of Google Analytics (GA4), Search Console, WordPress, and Magento.
• Excellent project management and organisational skills.
• A data-driven mindset with strong analytical and problem-solving abilities.
• Experience with Adobe Creative Suite, PIM/DAM systems, and Zendesk would be advantageous.

Responsibilities

• Creating and delivering Hozelock's digital content strategy.
• Managing and optimising Hozelock websites, including SEO, user experience, and content performance.
• Leading Amazon and online retailer content, including A+ Content, imagery, video, and product storytelling.
• Managing digital assets, content calendars, and campaign delivery.
• Owning and developing our Product Information Management (PIM) system.
• Using analytics and consumer insights to improve engagement, conversion, and ROI.
• Managing relationships with external agencies and digital partners.

Skills

Web management

SEO

Customer journey optimization

GA4 analytics

Content creation

Tools

WordPress

Magento

GA4

PIM/DAM systems

Job description

Digital Marketing Lead

Location: Sutton Coldfield, West Midlands
Salary:Competitive salary plus bonus
Hours: Full Time | Permanent

Hozelock is one of the UK's leading gardening and watering brands, helping millions of people get more from their outdoor spaces. We're looking for a creative and commercially minded Digital Marketing Lead to take ownership of our digital content strategy and create engaging online experiences that inspire consumers and drive growth.

The Role

You’ll lead the development of compelling digital content across our websites, Amazon, and online retail channels, ensuring our products are showcased in the best possible way throughout the customer journey.

Key responsibilities include:

• Creating and delivering Hozelock's digital content strategy.
• Managing and optimising Hozelock websites, including SEO, user experience, and content performance.
• Leading Amazon and online retailer content, including A+ Content, imagery, video, and product storytelling.
• Managing digital assets, content calendars, and campaign delivery.
• Owning and developing our Product Information Management (PIM) system.
• Using analytics and consumer insights to improve engagement, conversion, and ROI.
• Managing relationships with external agencies and digital partners.

About You

You’ll be a hands‑on digital marketing professional with experience in content creation, website management, and digital optimisation.

You’ll have:

• Strong experience managing websites, CMS platforms, SEO, and customer journeys.
• Experience across Amazon, online retail content, and digital asset management.
• Knowledge of Google Analytics (GA4), Search Console, WordPress, and Magento.
• Excellent project management and organisational skills.
• A data-driven mindset with strong analytical and problem-solving abilities.
• Experience with Adobe Creative Suite, PIM/DAM systems, and Zendesk would be advantageous.

Why Hozelock?

This is a fantastic opportunity to shape the digital future of a trusted consumer brand. You’ll have the freedom to bring fresh ideas, influence our customer experience, and make a real impact on business growth.

What We Offer:

• Competitive salary and bonus package
• 25 days holiday + bank holidays (with the option to buy and sell!)
• One day per week WFH (four days onsite in Sutton Coldfield)
• Company pension scheme
• Health cash back plan
• Life assurance
• Discounted staff shop
• Employee wellbeing initiatives
• EV salary sacrifice scheme
• Plus much more!

Hozelock is proud to be an inclusive employer. We welcome applications from all backgrounds and are committed to providing an inclusive recruitment process. If you require any reasonable adjustments, please let us know.