Digital Marketing Lead

Hozelock; West Midlands; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Bonus

25 days holiday + bank holidays

One day per week WFH

Company pension

Health cash back plan

Life assurance

Staff discount

Wellbeing initiatives

EV salary sacrifice

Job summary

Hozelock in Sutton Coldfield is seeking a hands-on Digital Marketing Lead to own our digital content strategy across websites, Amazon and online retail channels, shaping the customer journey.

You’ll manage websites, SEO, CMS, content performance, and product storytelling, using GA4, Search Console and DAM/PIM systems to drive engagement and ROI.

Join a growing brand with strong benefits, a hybrid work setup, and the freedom to bring fresh ideas.

Qualifications

• Experience managing websites, CMS platforms, SEO, and customer journeys.
• Experience across Amazon, online retail content, and digital asset management.
• Knowledge of GA4, Search Console, WordPress, and Magento.
• Excellent project management and organisational skills.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Experience with Adobe Creative Suite, PIM/DAM and Zendesk is a plus.

Responsibilities

• Lead the development of Hozelock's digital content strategy.
• Manage and optimise websites, including SEO, UX and content performance.
• Lead Amazon and online retailer content including A+ content, imagery and storytelling.
• Manage digital assets, content calendars and campaigns.
• Own and develop the Product Information Management (PIM) system.
• Use analytics to improve engagement, conversion and ROI.
• Manage relationships with external agencies and digital partners.

Skills

Website management

SEO

Content strategy

Analytics

CMS platforms

Amazon content

Digital asset management

Tools

GA4

Google Search Console

WordPress

Magento

Adobe Creative Suite

PIM/DAM

Zendesk

Job description

Digital Marketing Lead

Location: Sutton Coldfield, West Midlands
Salary: Competitive salary plus bonus
Hours: Full Time Permanent

Grow a Brand Loved by Gardeners

Hozelock is one of the UK's leading gardening and watering brands, helping millions of people get more from their outdoor spaces. We're looking for a creative and commercially minded Digital Marketing Lead to take ownership of our digital content strategy and create engaging online experiences that inspire consumers and drive growth.

The Role

You’ll lead the development of compelling digital content across our websites, Amazon, and online retail channels, ensuring our products are showcased in the best possible way throughout the customer journey.

Key responsibilities include:

• Creating and delivering Hozelock's digital content strategy.
• Managing and optimising Hozelock websites, including SEO, user experience, and content performance.
• Leading Amazon and online retailer content, including A+ Content, imagery, video, and product storytelling.
• Managing digital assets, content calendars, and campaign delivery.
• Owning and developing our Product Information Management (PIM) system.
• Using analytics and consumer insights to improve engagement, conversion, and ROI.
• Managing relationships with external agencies and digital partners.

About You

You’ll be a hands-on digital marketing professional with experience in content creation, website management, and digital optimisation.

You’ll have:

• Strong experience managing websites, CMS platforms, SEO, and customer journeys.
• Experience across Amazon, online retail content, and digital asset management.
• Knowledge of Google Analytics (GA4), Search Console, WordPress, and Magento.
• Excellent project management and organisational skills.
• A data-driven mindset with strong analytical and problem-solving abilities.
• Experience with Adobe Creative Suite, PIM/DAM systems, and Zendesk would be advantageous.

Why Hozelock?

This is a fantastic opportunity to shape the digital future of a trusted consumer brand. You’ll have the freedom to bring fresh ideas, influence our customer experience, and make a real impact on business growth.

What We Offer:

• Competitive salary and bonus package
• 25 days holiday + bank holidays (with the option to buy and sell!)
• One day per week WFH (four days onsite in Sutton Coldfield)
• Company pension scheme
• Health cash back plan
• Life assurance
• Discounted staff shop
• Employee wellbeing initiatives
• EV salary sacrifice scheme
• Plus much more!

Hozelock is proud to be an inclusive employer. We welcome applications from all backgrounds and are committed to providing an inclusive recruitment process. If you require any reasonable adjustments, please let us know.