Digital Marketing Lead

Royal Voluntary Service; United Kingdom; Remote; GBP 49,000; Full time

Job summary

Join a leading charity as a Digital Marketing Lead, responsible for shaping the digital marketing strategy and driving brand development. This full-time role offers a salary of £48,964 and numerous benefits including holiday entitlement, flexible working, and ongoing training. Ideal for an experienced marketer looking to make a positive impact.

Benefits

26 days’ holiday plus Bank Holidays

Company sick pay after probation

Great pension scheme

Employee assistance programme

Online and on-the-job training

Flexible working opportunities

Qualifications

• Minimum 5 years in a senior digital marketing role.
• In-depth knowledge of digital marketing and social media.
• Strong understanding of brand development.

Responsibilities

• Develop and implement the digital marketing plan.
• Oversee content production and digital marketing activities.
• Manage budget and performance metrics.

Skills

Leadership

Project Management

Creative Thinking

Communication

Data Analysis

Education

Degree in Marketing or Communications

Tools

Google Analytics

CRM Software

Email Marketing Platforms

Job description

Royal Voluntary Service has an opportunity available for aDigital Marketing Lead to join our team.You will join us on a full-time, permanent basis, and in return, you will receive a salary of £48,964 per annum.

About theDigital Marketing Lead role:

The Digital Marketing Lead will be responsible for developing and implementing the overall digital marketing plan for Royal Voluntary Service and its associated digital volunteering platform and marketplace, ensuring alignment with the organisation’s strategic goals and objectives. This senior leadership role will oversee all digital marketing activities across various channels, focusing on brand development, customer acquisition, engagement, and retention.

The Digital Marketing Lead will oversee content production and collaborate cross-functionally with other teams including web, comms, social media, sales, and marketing, to drive business growth and enhance the customer experience.

This role will have direct oversight of the digital marketing strategy, budget management, performance metrics, and the execution of digital marketing campaigns, while fostering a culture of continuous improvement and innovation within the team.

Hours: 35 hours per week, Monday to Friday

Location: Home based with occasional national travel.

Benefits

• 26 days’ holiday (pro rata) plus paid statutory Bank Holidays (pro rata)
• Ten weeks’ company sick pay following successful completion of probation
• A great pension scheme
• 2 x Salary Death in Service Benefit, subject to qualification
• Enhanced Family Leave schemes
• An employee benefits package that gives access to an exclusive rewards website to get discounts and cashback online
• A 24-hour doctor line, financial support with dental/optical and other therapies
• A free and confidential employee assistance programme with up to six face-to-face sessions counselling included
• Extensive online and on the job training to ensure you will succeed in your role
• Opportunities to discuss flexible working
• Opportunities to develop new skills and progress your career
• The chance to make a positive, lasting impact that changes lives, communities and society

What you'll bring as our Digital Marketing Lead :

Knowledge

• Educated to degree level or equivalent in a relevant field (e.g., Marketing, Communications) or extensive experience (minimum 5 years) in a senior digital marketing role.
• In-depth knowledge of digital marketing, social media, content marketing, and traditional marketing channels.
• Strong understanding of brand development and positioning.
• Experience with marketing analytics and tools (e.g., Google Analytics, social media insights, CRM software).
• Knowledge of customer segmentation and targeting strategies.
• Awareness of industry trends and competitor activities.
• Familiarity with SEO/SEM strategies and best practices.

Skills

• Strong leadership and team management abilities, with experience motivating and developing teams.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving skills.
• Excellent written and verbal communication skills, with the ability to tailor messages for different audiences.
• Ability to analyse and interpret marketing data, making data-driven decisions to improve performance.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and marketing platforms email marketing, social media management, etc.).
• Ability to work effectively under pressure in a fast-paced environment.

Experience

• Significant experience in senior marketing roles, including strategic planning, execution, and team management.
• Proven track record of successfully leading marketing campaigns and driving brand awareness.
• Experience in managing and optimising marketing budgets.
• Experience of working with cross-functional teams to achieve common objectives.
• Experience in managing external agencies and contractors.
• Experience in creating and delivering presentations to senior stakeholders and external partners.

Please refer to the role profile available to view on this vacancy for full details of this opportunity.

If you feel have the skills and experience to become ourDigital Marketing Lead please click ‘apply’ today, we’d love to hear from you!

The closing date for this role is 9th July 2025.However, we reserve the right to close this vacancy early should sufficient applications be received.

At Royal Voluntary Service our goal is to welcome everyone and build inclusive and diverse teams. We celebrate difference and encourage everyone to join us and be themselves at work.To find out more about our commitment to EDI, visit our website.

Join Royal Voluntary Service and together we can change lives, change communities and change society.

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