B2B Digital Marketing Lead

SeventhElement; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

SeventhElement seeks a Digital Marketer with a focus on B2B LinkedIn accounts. The role demands managing large-scale LinkedIn initiatives, optimizing content strategies, and maintaining client relationships. Candidates should have 2-3 years of experience and strong project management skills to thrive in a dynamic and diverse environment, as well as a familiarity with digital marketing tools.

Benefits

Dynamic & Flexible Work Environment

Professional Development Opportunities

Last Friday Of The Month Off Incentive Scheme

Qualifications

• 2–3 years managing B2B LinkedIn accounts.
• Proficient in Sprout Social for social listening and reporting.
• Strong analytical skills for optimizing LinkedIn performance.

Responsibilities

• Manage day-to-day LinkedIn activities for global accounts.
• Execute flagship campaigns and monitor performance metrics.
• Coordinate cross-functional teams and manage project timelines.

Skills

B2B LinkedIn Management

Client Management

Project Management

Organic Content Strategy

Analytics

Tools

Sprout Social

Asana

MS Project

Job description

We are seeking an experienced and dynamic Digital Marketer with a strong emphasis on B2B LinkedIn to join our team at a mid-level position. The ideal candidate will have 2–3 years of experience in B2B social media—particularly running and optimising large, global LinkedIn accounts—and proven skills in client/partnership management and project management. You will be responsible for managing both BAU (business-as-usual) activity and flagship LinkedIn campaigns, overseeing organic LinkedIn strategies, and ensuring seamless delivery across global markets. Sprout Social experience is advantageous, as are strong account- and project-management capabilities. Paid LinkedIn expertise is a plus, but not essential.

Responsibilities

• Global LinkedIn Account Management
• • Oversee day-to-day (BAU) LinkedIn activities for multiple large, global B2B accounts (content scheduling, community engagement, follower growth).
• • Plan and execute flagship LinkedIn campaigns (e.g., product launches, thought-leadership series, global webinars).
• • Monitor performance metrics—reach, engagement, lead generation—and optimise posts to meet or exceed KPIs.
• Client & Partnership Management
• • Act as the primary point of contact for key B2B clients—build and maintain strong relationships, understand business objectives, and translate them into LinkedIn-focused marketing strategies.
• • Coordinate with external partners (e.g., creative agencies, freelancers, media-buying teams) to ensure consistency of brand messaging and timely delivery.
• • Provide regular campaign/business review presentations, articulate insights, and recommend next steps to stakeholders and senior leadership.
• Project Management & Resource Coordination
• • Manage end-to-end project plans: set timelines, assign tasks, track milestones, and ensure on-time delivery for both BAU and flagship initiatives.
• • Coordinate cross-functional teams (design, copy, data analytics, paid media) to align resources, mitigate risks, and maintain high-quality outputs.
• • Use project-management tools (e.g., Asana, Trello, MS Project) to organise workflows, update stakeholders, and flag potential bottlenecks.
• Organic Content & Community Growth
• • Develop and implement LinkedIn organic-content strategies—thought leadership articles, case studies, white papers, video snippets—to nurture prospects through the funnel.
• • Leverage Sprout Social (or similar platforms) for social listening, community engagement, scheduling, and performance reporting.
• • Conduct competitor analysis and social listening to identify trending topics and adjust content strategies accordingly.
• • Set up and maintain dashboards (e.g., LinkedIn Campaign Manager, Sprout Social, Google Data Studio) to track KPIs—CTR, engagement rate, cost-per-lead, MQLs, SQLs.
• • Prepare weekly/monthly performance reports, extract actionable insights, and propose optimisations for both organic and paid activities.
• • Stay current on LinkedIn platform updates, algorithm changes, and emerging B2B social-media best practices.
• Paid LinkedIn Strategy (Advantageous)
• • Support the development, management, and optimisation of paid LinkedIn campaigns (Sponsored Content, InMail, Text Ads) to drive high-quality B2B leads where needed.
• • Assist with A/B tests on ad creative, targeting segments, and bidding strategies under the guidance of senior paid-media leads.
• • Collaborate on budget allocation, pacing, and forecasting for paid LinkedIn tactics as required.

Candidate Profile

• LinkedIn Expertise
• • Minimum of 2–3 years managing large, global B2B LinkedIn accounts (both organic and flagship campaigns).
• • Demonstrable track record of planning and executing LinkedIn initiatives at scale, driving significant engagement and lead generation.
• • Hands-on experience with LinkedIn Campaign Manager (Organic posting essential; paid exposure a plus).
• Sprout Social (or Equivalent) Experience
• • Proficient in using Sprout Social (or Hootsuite, Buffer, etc.) for scheduling, community management, social listening, and reporting.
• • Ability to leverage Sprout’s analytics module to derive audience insights and inform content optimisations.
• Project & Account Management
• • Strong project-management skills: adept at setting timelines, coordinating cross-functional teams, and delivering projects on time and within budget.
• • Proven experience as an account manager or client-services lead—skilled at stakeholder communication, expectation management, and relationship building.
• • Exceptional organisational skills, attention to detail, and ability to juggle multiple projects simultaneously.
• Organic Content & Community Growth
• • Proven ability to conceptualise and implement organic-content strategies that drive engagement and nurture B2B audiences through LinkedIn.
• • Strong writing and editorial skills—comfortable drafting thought-leadership articles, case studies, and video scripts.
• Analytics & Reporting
• • Strong analytical capabilities: fluent in extracting insights from LinkedIn analytics, Sprout Social, and Google Analytics, translating findings into actionable recommendations.
• • Proficiency with Excel or Google Sheets for data analysis and report generation.
• Communication & Interpersonal Skills
• • Excellent written and verbal communication skills—able to craft clear, concise reports and presenter-friendly decks.
• • Collaborative mindset: works well in a fast-paced, matrixed environment and can liaise effectively with internal teams and external partners.

Additional Skills (Advantageous)

• Experience with paid LinkedIn campaigns and Google Ads.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).

• Basic knowledge of SEO best practices and web-analytics tools.

• • Experience in B2B lead-generation tactics beyond LinkedIn (e.g., gated content, webinars).

What We Offer

Dynamic & Flexible Work Environment : Join a team that values creativity, collaboration, and work-life balance.

Global, Diverse Client Portfolio : Manage LinkedIn accounts for clients spanning multiple regions and sectors—no two campaigns are the same.

Creative Autonomy : Freedom to develop strategic, innovative LinkedIn campaigns and organic content that drive real business impact.

Professional Development : Access to industry conferences, LinkedIn Learning, and certification support.

Last Friday Of The Month Off Incentive Scheme : Team members earn every last Friday off if targets are met—rewarding collective success.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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