Digital Marketing Lead

Harvey Norman UK; Sutton Coldfield; On-site; GBP 50,000 - 75,000; Full time

Job summary

Harvey Norman UK is seeking a hands-on Digital Marketing Lead to shape and deliver our UK digital strategy across paid, owned and organic channels, in partnership with the Head of Marketing. You will collaborate with marketing, e-commerce, design and buying teams to plan, execute and optimise digital activity that drives brand awareness, traffic and sales— online and in-store.

This role suits someone who thrives in a startup-like environment, taking ownership, moving quickly and delivering

Qualifications

• 4+ years in digital marketing, ideally retail or e-commerce
• Strong understanding of Paid Media, Social, Email Marketing, CRM
• Experience working with agencies and cross-functional teams
• Proficiency with Google Analytics, Google Ads, Meta Ads, Canva and email platforms
• Excellent communication and organisational skills
• Creative mindset with attention to detail
• Thrives in a fast-paced, startup-like environment

Responsibilities

• Strategy: Develop and deliver UK digital marketing strategy to grow brand awareness, customer acquisition, engagement and sales across digital channels.
• Campaign Planning & Execution: Plan, deliver and optimise digital marketing campaigns across paid and owned channels.
• Paid Media & Agency Management: Manage PPC and Paid Social; oversee internal content; monitor performance and budgets to maximise ROAS.
• Team Coordination: Guide a Digital Apprentice and coordinate with internal teams and external suppliers.
• Content Creation: Collaborate with design and apprentice to develop assets; brief or create video and other content.
• E-commerce & Website: Support online trading activity, product launches and customer journey.
• Performance & Analytics: Monitor campaign performance and provide actionable insights.

Skills

Digital marketing

Paid media

Social media

Email marketing

CRM

Agency management

Analytics

Tools

Google Analytics

Google Ads

Meta Ads

Canva

Email marketing platforms

Job description

Harvey Norman is a leading international retailer of furniture, bedding, home appliances and technology with 300+ stores across Europe and APAC. Following the launch of our fourth UK store, we have ambitious plans to open a number of additional stores within the next 24 months and ultimately become a household name in the UK. It’s a unique opportunity to join a growing brand at a pivotal moment in its expansion journey.

We’re looking for a hands‑on and commercially‑minded Digital Marketing Leadto join our fast‑paced UK team.This is a key role within our growing marketing function, responsible for helping to shape and deliver our digital marketing strategy across paid, owned and organic channels. Working closely with the Head of Marketing, you’ll collaborate with our wider marketing, e‑commerce, design and buying teams to plan, execute and optimise digital activity that drives brand awareness, traffic and sales— both online and in‑store.

This role would suit someone who thrives in a startup‑like environment, where you can take ownership, move quickly and make things happen while benefitting from the support, scale and expertise of a global organisation. You’ll have the opportunity to play a significant role in shaping how Harvey Norman builds its digital presence in the UK as the business continues its ambitious expansion.

Key Responsibilities

• Strategy- Support the Head of Marketing in developing and delivering the UK digital marketing strategy, identifying opportunities to grow brand awareness, customer acquisition, engagement and sales across digital channels.
• Campaign Planning & Execution-Lead the planning, delivery and optimisation of digital marketing campaigns across paid and owned channels.
• Paid Media & Agency Management - Work closely with our external agency to manage and optimise PPC activity whilst owning Paid Social content and performance internally. Monitor performance, challenge recommendations and ensure budgets are being used effectively to maximise POAS.
• Team Coordination-Provide day‑to‑day guidance and oversee a Digital Apprentice’s workload. Work closely with internal teams and external suppliers to ensure digital marketing is integrated into wider commercial activity and that teams understand the role digital can play in the driving business performance.
• Content Creation-Work closely with our Digital Apprentice and in‑house design team to develop creative assets across digital channels. Lead on the ideas and, where appropriate, create or brief video, static and other digital content for paid and owned channels.
• E-commerce & Website – Collaborate with the e‑commerce and wider marketing teams to ensure digital campaigns and content effectively support online trading activity, product launches and the customer journey.
• Performance & Analytics-Monitor and report on campaign performance using analytics tools, providing actionable insights to improve ROI.

Skills & Experience

• 4+ years of experience in digital marketing, ideally in retail or e‑commerce B2C environment
• Strong understanding of digital channels including Paid Media, Social, Email Marketing and CRM.
• Experience working with agencies and cross‑functional teams.
• Proficiency with tools such as Google Analytics, Google and Meta Ads (ideally Shopping and ASC+ campaigns), Canva and email marketing platforms.
• Excellent communication and organisational skills.
• Creative mindset with attention to detail.
• Ability to thrive in a fast‑paced, startup‑like environment.

Why Join Us?

• Be part of a major brand’s exciting UK expansion journey.
• Help shape the digital strategy as we grow our store footprint across the country.
• Work in a collaborative, entrepreneurial team with global support.

NB Remote and hybrid working is not offered with this role.