Digital Marketing Lead

MCS Group; Belfast City District; Hybrid; GBP 42,000 - 56,000; Full time

Job summary

MCS Group is partnering with a leading manufacturing company near Belfast seeking a Senior Digital Marketing Specialist to shape and drive the organisation's digital strategy. This role connects with international markets and involves content creation, SEO, email, social media, and influencer partnerships.

You will translate clinical and product knowledge into engaging digital content, working with product marketing, therapists and teams across multiple regions.

Qualifications

• Minimum four years' digital marketing experience, including senior level experience.
• Degree or equivalent qualification in Marketing or related discipline.
• Strong experience across social media, content creation, email marketing, websites/CMS and video editing.
• Proven track record delivering digital campaigns, managing budgets and working with agencies or influencers.
• Ability to manage multiple projects, meet deadlines and work independently.
• Strong understanding of customer journeys and digital marketing strategy.
• Excellent communication, organisational and collaboration skills.
• Ability to translate business objectives into effective digital marketing activity.

Responsibilities

• Develop and implement the digital marketing strategy and activity plan aligned with objectives.
• Lead social media strategy, content planning and channel performance.
• Own the content strategy, including blogs, SEO and digital content development.
• Collaborate with therapists and specialists to translate clinical knowledge into accessible digital content.
• Lead digital marketing activity for campaigns, product launches and initiatives.
• Manage and improve websites, content hubs and digital customer journeys.
• Develop email communications and influencer partnerships to increase engagement.
• Analyse digital performance, identify trends and implement improvements to maximise results.
• Share successful content and opportunities with international markets.
• Provide direction and support to the Marketing Coordinator.
• Build relationships across marketing, product, clinical, design and international teams.

Skills

Digital marketing

Social media

Content creation

Email marketing

CMS & Website

Video editing

Budget management

Agency partnerships

Project management

Customer journeys

Communication

Collaboration

Education

Marketing degree

Tools

Google Analytics GA4

Google Search Console

Job description

Senior Digital Marketing Specialist

Greater Belfast - Hybrid

Competitive Salary

MCS are delighted to be working with a leading manufacturing company based outside of Belfast who are looking for a senior digital marketing specialist to join the team. This is an exciting opportunity to join an internationally recognised organisation that develops innovative, life-changing equipment.

Working within a talented, multidisciplinary team, you will have the opportunity to shape and lead the digital marketing strategy, influence brand development and deliver impactful campaigns that connect with audiences across international markets.

The Role

Reporting to the Director of Clinical and Marketing, the successful candidate will take the lead in developing and delivering the organisation's digital marketing strategy across social media, content marketing, SEO, email, influencer partnerships, websites and digital campaigns.

Combining strategic ownership with practical execution, you will work closely with product marketing, therapists, designers and international colleagues to translate specialist clinical and product knowledge into engaging, effective digital content and campaigns.

Key Responsibilities

• Develop and implement the digital marketing strategy and activity plan, aligned with wider business and product objectives.
• Lead social media strategy, content planning and channel performance.
• Own the content strategy, including blogs, SEO and the development of engaging digital content.
• Collaborate with therapists and internal specialists to translate clinical knowledge and research into accessible digital content.
• Lead digital marketing activity for campaigns, product launches and key business initiatives.
• Manage and continuously improve websites, content hubs and digital customer journeys.
• Develop email marketing communications and influencer/creator partnerships to increase engagement and audience reach.
• Analyse digital performance, identify trends and insights, and implement improvements to maximise results.
• Share successful content, best practices and opportunities with international markets.
• Provide direction and support to the Marketing Coordinator.
• Build effective working relationships across marketing, product, clinical, design and international teams.

Essential Criteria

• Minimum four years' digital marketing experience, including at least one year at senior level.
• Degree or equivalent qualification in Marketing or a related discipline.
• Strong experience across social media, content creation, email marketing, websites/CMS and video editing.
• Proven track record delivering digital campaigns, managing budgets and working with agencies, partners or influencers.
• Ability to manage multiple projects, meet deadlines and work independently.
• Strong understanding of customer journeys and digital marketing strategy.
• Excellent communication, organisational and collaboration skills.
• Ability to translate business objectives into effective digital marketing activity.

Desirable Criteria

• Experience within medical devices or another regulated industry.
• Experience working with scientific, clinical or technical content for specialist audiences.
• Knowledge of SEO, Google Search Console, GA4 and other digital analytics platforms.
• Experience in paid social, digital advertising, influencer/creator programmes and digital lead generation.
• Experience developing content hubs, gated content, registration journeys or educational digital experiences.

MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation, if you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request