Digital Marketing Manager

VANRATH; Lisburn; On-site; GBP 42,000 - 62,000; Full time

Job summary

VANRATH is recruiting a Digital Marketing Manager for a market-leading medical devices company that designs and manufactures innovative equipment for children and young people with disabilities.

You will lead the digital marketing strategy across social media, content, SEO, email, influencer programmes, and websites, working with international colleagues to turn clinical expertise into engaging digital content.

Qualifications

• Minimum 4 years' experience in digital marketing, with at least 1 year at senior level.
• Degree or equivalent in Marketing, Digital Marketing or a related discipline.
• Experience managing social media, digital content, email marketing and websites/CMS.
• Practical experience creating and editing video content for digital and social channels.
• Experience planning and delivering digital campaigns and working with external partners, agencies or influencers.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Thorough understanding of the customer and buyer journey.
• Experience in medical devices, regulated industries or working with scientific/technical content is desirable.

Responsibilities

• Develop and deliver the digital marketing strategy and activity plan aligned to business and product objectives
• Lead social media strategy, content planning and performance across all relevant channels
• Own the content strategy including blogs, SEO and the development and repurposing of high-value content
• Collaborate with therapists and internal experts to translate clinical knowledge into engaging digital campaigns
• Lead the digital delivery of product launches, marketing campaigns and key initiatives
• Develop and improve company websites, content hubs and digital customer journeys
• Lead email communications and influencer/creator activity to build engagement and reach
• Monitor digital performance, identify insights and use data to continually improve results
• Share high-performing content and opportunities with international markets
• Provide direction and support to the Marketing Coordinator

Skills

Digital marketing

Social media strategy

Content creation

SEO

Email marketing

Campaign management

Project management

Buyer journey understanding

Education

Degree in Marketing or Digital Marketing

Tools

CMS

Video editing tools

Social media management tools

Job description

VANRATH is recruiting a Digital Marketing Manager for a market-leading medical devices company that designs and manufactures innovative, life-changing equipment for children and young people with disabilities. Reporting to the Director of Clinical and Marketing, this is a senior specialist role combining strategic ownership with hands‑on delivery across all digital channels.

You will lead the company's digital marketing strategy and activity across social media, content, SEO, email, influencer programmes, websites and digital campaigns, using data and insight to drive performance and support business and product growth. Working closely with product marketing, clinical therapists, designers and international colleagues, you will turn technical and clinical expertise into engaging, effective digital content.

Key Responsibilities

• Develop and deliver the digital marketing strategy and activity plan aligned to business and product objectives
• Lead social media strategy, content planning and performance across all relevant channels
• Own the content strategy including blogs, SEO and the development and repurposing of high-value content
• Collaborate with therapists and internal experts to translate clinical knowledge into engaging digital campaigns
• Lead the digital delivery of product launches, marketing campaigns and key initiatives
• Develop and improve company websites, content hubs and digital customer journeys
• Lead email communications and influencer/creator activity to build engagement and reach
• Monitor digital performance, identify insights and use data to continually improve results
• Share high-performing content and opportunities with international markets
• Provide direction and support to the Marketing Coordinator

About You

• Minimum 4 years' experience in digital marketing, with at least 1 year at senior level
• Degree or equivalent in Marketing, Digital Marketing or a related discipline
• Experience managing social media, digital content, email marketing and websites/CMS
• Practical experience creating and editing video content for digital and social channels
• Experience planning and delivering digital campaigns and working with external partners, agencies or influencers
• Strong project management skills with the ability to juggle multiple priorities and deadlines
• Thorough understanding of the customer and buyer journey
• Experience in medical devices, regulated industries or working with scientific/technical content is desirable