Digital Marketing Manager

Glen Callum Associates Ltd; Bromsgrove; On-site; GBP 30,000 - 35,000; Full time

Job summary

An innovative marketing agency is on the lookout for a Digital Marketing Manager to elevate their digital offerings in the automotive aftermarket. This role involves leading digital strategies, managing high-profile B2B accounts, and innovating the agency's digital capabilities. You will engage with clients at all levels, ensuring a top-notch experience while driving new business opportunities. If you're passionate about digital marketing and ready to step into a senior role, this is your chance to make a significant impact in a dynamic environment. Join a forward-thinking team and help shape the future of digital marketing in the automotive sector.

Benefits

Discretionary annual bonus

25 days holiday

Pension

Contribution to broadband

Mobile phone

Gym membership

Laptop

Quarterly social events

Learning and development opportunities

Qualifications

• Proven track record in digital marketing and managing B2B accounts.
• Experience with social media, PPC, email marketing, and content creation.

Responsibilities

• Lead the agency's digital capability and client experience.
• Develop strategies for new business opportunities and client engagement.
• Provide expert digital content services and mentoring to the team.

Skills

Digital Marketing

B2B Marketing

Social Media Management

Pay-per-click Advertising

Email Marketing

Content Creation

SEO

Website Analytics

Adobe InDesign

Leadership

Education

Degree in Marketing or related field

Tools

Adobe Suite

Job description

Digital Marketing Manager

Automotive Aftermarket

We are seeking an experienced Digital Marketing professional to join a leading multi-disciplinary marketing agency with a focus on the automotive aftermarket and allied sectors.

The Digital Marketing Manager will be responsible for strategy development and delivery of a full mix of digital marketing offerings to key B2B clients across the automotive aftermarket.

We are open to speaking to candidates with a digital marketing background ready to step into a more senior role as well as experienced Digital Marketing Managers.

What's in it for you?

Salary: circa £30-35k basic

Perks: discretionary annual bonus + 25 days holiday + pension + contribution to broadband, mobile phone and gym membership + laptop + quarterly social events + learning and development opportunities

Location: Ideal location West Midlands, including Bromsgrove, Redditch, Droitwich, Kidderminster, Worcester, Pershore, Evesham, Bidford-upon-Avon, Stratford-upon-Avon, Henley-in-Arden, Dorridge, Solihull, Coleshill, Birmingham, Dudley, Halesowen, Stourbridge, Wolverhampton, Walsall

What you'll need:

• A proven track record in Digital Marketing and / or Marcomms with experience of managing high profile B2B accounts.
• Experience across social media, pay-per-click, email marketing and content creation.
• Knowledge of SEO and website analytics is advantageous.
• The ability to work in Adobe Suite, in particular In-Design.
• Data-driven, able to produce client reports and utilise data to impact client buy-in.
• Previous leadership skills are preferable; however, this role would suit a senior digital marketing assistant who is ready to take the next step.
• A confident nature with exposure to presenting to new and existing clients.
• A background or interest in the automotive aftermarket / automotive parts is advantageous although by no means essential for candidates willing to immerse themselves in a new industry.
• Full UK driving license, this role will involve travel around the UK.

What you'll be doing:

• Assume a leadership role in terms of innovating the agency's digital capability.
• Take accountability and ownership of the ‘client experience', engaging the client at all levels and monitoring performance against financial objectives and KPIs.
• Direct new business opportunities, meetings and pitches, developing strategies and leading pitches and presentations.
• Provide expert digital content services.
• Devise and develop integrated strategies which deliver a deeper and more intelligent approach to research, account planning and campaign execution.
• Maintain weekly and monthly reporting systems including WIPs, status reports and evaluation/KPI reporting.
• Provide strategic input and mentoring to your team, supporting their personal development and encouraging forward thinking and creative problem solving.
• Build and maintain effective relationships with suppliers, the media and professional and trade bodies in order to achieve competitive advantage.

Apply now!

If you're passionate about digital marketing and are ready to take a step into a successful, innovative marketing agency in the automotive aftermarket, we want to hear from you!

Send your CV to Kayleigh Bradley or call her for a confidential chat on 07908 893621