Digital Marketing Executive

Zozaza; Birmingham; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative firm is seeking a skilled Digital Marketing Executive to enhance its online presence. In this dynamic role, you will create and implement strategic digital marketing campaigns across major social media platforms, ensuring brand visibility and engagement. You'll collaborate with the content team to produce high-quality content while managing daily social media activities. Staying abreast of digital marketing trends will allow you to adapt strategies for optimal results. This position offers a fantastic opportunity to make a significant impact in a fast-paced environment, perfect for those passionate about digital marketing.

Qualifications

• 3+ years of experience in digital marketing, focusing on SMM and SEM.
• Bachelor’s degree in Marketing or Business is a plus.

Responsibilities

• Develop and execute digital marketing campaigns across social media platforms.
• Analyse and optimise paid campaigns using various tools.

Skills

Digital Marketing

Social Media Marketing (SMM)

Search Engine Marketing (SEM)

Analytical Skills

Creative Problem Solving

Communication Skills

Education

A-Level or equivalent

Bachelor’s degree in Marketing or Business

Tools

Google Ads

Google Analytics 4 (GA4)

Meta Ads Manager

Google Tag Manager (GTM)

WordPress

Meta Business Suite

Job description

Job Description:
We are looking for a skilled and proactive Digital Marketing Executive to drive our brand’s online presence through engaging social media campaigns and digital marketing strategies. This role involves executing campaigns, managing content, and optimizing performance across key digital channels.

Key Responsibilities:

1. Develop and execute strategic digital marketing campaigns across Facebook, Instagram, LinkedIn, and Twitter to increase brand visibility and engagement.
2. Analyse and optimise paid social media campaigns using tools like Meta Business Suite, Google Analytics, and Google Ads.
3. Work closely with the content team to create engaging, high-quality content that resonates with the target audience.
4. Manage day-to-day social media activities, ensuring content is published consistently, monitored, and promoted effectively.
5. Stay up-to-date with digital marketing trends and adapt strategies accordingly to maximize results.
6. Assist with website management, ensuring the brand’s online presence is aligned across all digital touchpoints.

Minimum Qualifications:

1. Intermediate education (A-Level or equivalent).
2. Bachelor’s degree in Marketing, Business, or a related field is a plus.

Skills and Requirements:

1. 3+ years of experience in digital marketing, focusing on SMM and SEM.
2. Expertise in tools like Google Ads, Google Analytics 4 (GA4), Meta Ads Manager, Google Tag Manager (GTM), and WordPress.
3. Strong analytical, creative, and problem-solving abilities.
4. Good communication and speaking skills.
5. Ability to manage multiple projects and meet deadlines in a fast-paced environment.
6. Knowledge of current digital marketing trends and best practices.