Digital Marketing Executive — B2B Logistics Campaigns

New Appointments Group Ltd; Dover; On-site; GBP 28,000 - 32,000; Full time

Benefits offered by this job

Pension contribution scheme

Death-in-service benefit

Annual leave

Employee rewards scheme

Wellness and mental health assistance

Job summary

New Appointments Group Ltd in Dover is seeking a Digital Marketing Executive to drive brand awareness, engage customers and support growth across its digital channels within a logistics marketing team.

Plan, write and publish social content, produce short-form video content, create assets, manage campaigns, optimise SEO, update the website and analyse performance, collaborating with Sales and Operations to seize market opportunities.

Qualifications

• Experience in B2B marketing or the logistics sector would be advantageous.
• Strong copywriting and content creation skills, with the ability to produce engaging, high-quality content for different audiences and channels.
• Good working knowledge of social media platforms and how to use them to support brand awareness, engagement and business objectives.

Responsibilities

• Plan, write and publish engaging social media content, creating compelling captions tailored to different platforms and audiences.
• Create and edit short-form video content, including reels, managing the process from initial concepts and scripting through to editing and publication.
• Develop graphics and digital marketing assets, ensuring consistency with brand.
• Deliver digital marketing campaigns aligned with business objectives, sector priorities and commercial opportunities.
• Maintain and update website content, supporting search engine optimisation (SEO) and ongoing website improvements.
• Plan and deliver email marketing campaigns, including content creation, distribution and performance analysis.
• Monitor digital marketing performance, produce reports and identify opportunities to improve engagement and campaign effectiveness.
• Work closely with Sales and operational teams to identify content opportunities, support commercial activity and respond to relevant market developments.
• Support the production of marketing materials and other digital assets as required.

Skills

Copywriting

Content creation

Social media management

Video editing

SEO basics

Digital analytics

Organisational skills

Job description

New Appointments Group Ltd in Dover is seeking a Digital Marketing Executive to drive brand awareness, engage customers and support growth across its digital channels within a logistics marketing team.

Plan, write and publish social content, produce short-form video content, create assets, manage campaigns, optimise SEO, update the website and analyse performance, collaborating with Sales and Operations to seize market opportunities.