Digital Marketing Executive

New Appointments Group; Dover; On-site; GBP 28,000 - 32,000; Full time

Job summary

New Appointments Group in Dover is seeking a creative Digital Marketing Executive to drive brand awareness, engage customers and fuel growth across digital channels.

You will plan and publish social content, create video assets, manage website updates, run email campaigns, and analyze performance to improve engagement and ROI. The role requires strong copywriting, content creation skills, and a practical grasp of SEO and analytics.

Qualifications

• Experience in B2B marketing or the logistics sector would be advantageous.
• Strong copywriting and content creation skills for different audiences and channels.
• Good working knowledge of social media platforms to support brand objectives.
• Practical experience creating and editing short-form video content.
• Understanding of website content management, email marketing and digital analytics.
• Excellent organisational skills with ability to manage competing priorities.

Responsibilities

• Plan, write and publish engaging social media content tailored to platforms and audiences.
• Create and edit short-form video content from concept to publication.
• Develop graphics and digital marketing assets consistent with brand.
• Deliver campaigns aligned with objectives and commercial opportunities.
• Maintain website content, supporting SEO and site improvements.
• Plan and deliver email marketing campaigns and analyse performance.
• Monitor digital performance, produce reports and identify improvements.
• Collaborate with Sales and Ops to identify content opportunities and support commercial activity.
• Assist in production of marketing materials and other assets as needed.

Skills

Social media management

Video content creation

Copywriting

SEO knowledge

Email marketing

Content creation

Analytics

Brand awareness

Job description

Digital Marketing Executive

We are seeking a creative and commercially minded Digital Marketing Executive to join a logistics marketing team in Dover, supporting brand awareness, customer engagement and business growth across its digital channels.

Benefits include a salary of 28,000- 32,0000, pension contribution scheme, death-in-service benefit, annual leave, employee rewards scheme, wellness and mental health assistance.

Responsibilities

• Plan, write and publish engaging social media content, creating compelling captions tailored to different platforms and audiences.
• Create and edit short-form video content, including reels, managing the process from initial concepts and scripting through to editing and publication.
• Develop graphics and digital marketing assets, ensuring consistency with brand.
• Deliver digital marketing campaigns aligned with business objectives, sector priorities and commercial opportunities.
• Maintain and update website content, supporting search engine optimisation (SEO) and ongoing website improvements.
• Plan and deliver email marketing campaigns, including content creation, distribution and performance analysis.
• Monitor digital marketing performance, produce reports and identify opportunities to improve engagement and campaign effectiveness.
• Work closely with Sales and operational teams to identify content opportunities, support commercial activity and respond to relevant market developments.
• Support the production of marketing materials and other digital assets as required.

About You

• Experience in B2B marketing or the logistics sector would be advantageous.
• Strong copywriting and content creation skills, with the ability to produce engaging, high-quality content for different audiences and channels.
• Good working knowledge of social media platforms and how to use them to support brand awareness, engagement and business objectives.
• Practical experience creating and editing short-form video content.
• Understanding of website content management, email marketing and digital analytics.
• Excellent organisational skills and attention to detail, with the ability to manage competing priorities independently.
• Proactive, resourceful and commercially aware, with the initiative to develop creative ideas and deliver high-quality work.

We are committed to fostering a diverse and inclusive environment in line with the Equality Act 2010. All qualified applicants will be considered regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.