Digital Marketing Executive

Priority Freight Ltd; Dover; Sur place; GBP 32 000 - 52 000; Plein temps

Résumé du poste

Priority Freight Ltd is seeking an energetic Digital Marketing professional to lead engaging social media content and digital campaigns across channels. You will work with the Group Head of Marketing to align with brand priorities and commercial goals, delivering video content, graphics, website updates and performance reporting.

You will plan and produce short-form video content, manage social channels, and optimise content with SEO and analytics insights to drive growth.

Qualifications

• Strong copywriting and content creation skills.

Responsabilités

• Plan, write and deliver social media content for channels.
• Create and edit short-form video content (reels) from concept to publication.
• Develop graphics and digital assets aligned with brand guidelines.
• Execute digital marketing campaigns and report performance.
• Maintain website content, support SEO improvements.
• Deliver email marketing campaigns and analysis.
• Monitor digital performance and identify engagement opportunities.
• Collaborate with Sales and ops to identify content opportunities.
• Support marketing materials and other digital assets.

Connaissances

Copywriting

Content creation

Social media management

Video editing

SEO basics

Content strategy

Outils

Adobe Creative Suite

WordPress CMS

Description du poste

To deliver engaging, commercially focused digital marketing activity across Priority Freight’s channels, supporting brand awareness, customer engagement and business growth.

Working closely with the Group Head of Marketing, the role will deliver social media content, digital campaigns, website updates and performance reporting, ensuring activity reflects the company’s services, sector expertise and commercial priorities.

Key job responsibilities

• Plan, write and deliver engaging social media content, including compelling captions tailored to different channels and audiences
• Create and edit short-form video content, including reels, from initial concept and scripting through to editing, captions and publication
• Develop supporting graphics and other digital assets, ensuring consistency with Priority Freight’s brand guidelines
• Execute digital marketing campaigns aligned with sector priorities and commercial objectives
• Maintain and update website content, supporting search engine optimisation (SEO) and ongoing improvements
• Deliver email marketing campaigns, including content preparation, distribution and performance analysis
• Monitor digital performance, producing reports and identifying opportunities to improve engagement and effectiveness
• Work closely with Sales and operational teams to identify content opportunities, support commercial activity and respond to relevant market developments
• Support the development of marketing materials and other digital assets as required

Candidate requirements

• Strong copywriting and content creation skills, with the ability to produce engaging, high-quality content and adapt messaging for different channels and audiences
• Good working knowledge of social media platforms and their application to different audiences and business objectives
• Practical experience creating and editing shortform video content using relevant editing software
• Understanding of website content management, email marketing and digital analytics
• Excellent organisational skills, attention to detail and ability to manage competing priorities independently
• Proactive, resourceful and commercially aware, with the initiative to produce high-quality content and contribute new ideas
• Experience in B2B marketing or logistics would be advantageous