Digital Marketing Executive - B2B Logistics Growth

New Appointments Group; Dover; On-site; GBP 28,000 - 32,000; Full time

Job summary

New Appointments Group in Dover is seeking a creative Digital Marketing Executive to drive brand awareness, engage customers and fuel growth across digital channels.

You will plan and publish social content, create video assets, manage website updates, run email campaigns, and analyze performance to improve engagement and ROI. The role requires strong copywriting, content creation skills, and a practical grasp of SEO and analytics.

Qualifications

• Experience in B2B marketing or the logistics sector would be advantageous.
• Strong copywriting and content creation skills for different audiences and channels.
• Good working knowledge of social media platforms to support brand objectives.
• Practical experience creating and editing short-form video content.
• Understanding of website content management, email marketing and digital analytics.
• Excellent organisational skills with ability to manage competing priorities.

Responsibilities

• Plan, write and publish engaging social media content tailored to platforms and audiences.
• Create and edit short-form video content from concept to publication.
• Develop graphics and digital marketing assets consistent with brand.
• Deliver campaigns aligned with objectives and commercial opportunities.
• Maintain website content, supporting SEO and site improvements.
• Plan and deliver email marketing campaigns and analyse performance.
• Monitor digital performance, produce reports and identify improvements.
• Collaborate with Sales and Ops to identify content opportunities and support commercial activity.
• Assist in production of marketing materials and other assets as needed.

Skills

Social media management

Video content creation

Copywriting

SEO knowledge

Email marketing

Content creation

Analytics

Brand awareness

Job description

New Appointments Group in Dover is seeking a creative Digital Marketing Executive to drive brand awareness, engage customers and fuel growth across digital channels.

You will plan and publish social content, create video assets, manage website updates, run email campaigns, and analyze performance to improve engagement and ROI. The role requires strong copywriting, content creation skills, and a practical grasp of SEO and analytics.