Performance Marketing Manager

Macildowie Recruitment and Retention; Loughborough; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Company pension

Free on-site parking

Hybrid work flexibility

Job summary

Macildowie Recruitment and Retention is seeking a Digital Performance Manager in a hybrid role based in Loughborough. You will own performance across multiple client accounts, balancing strategic oversight with hands-on delivery of SEO and Paid Media campaigns.

Key duties include guiding channel strategies, reporting, and client communications, with opportunities to mentor team members and influence digital performance strategy across diverse clients.

Qualifications

• Hands-on Paid Media across Google Ads and Meta Ads.
• Strong SEO understanding contributing to performance.
• Experience managing multiple client accounts and campaign budgets.
• Confident analysing performance and translating data into recommendations.
• Experience mentoring or leading junior team members.

Responsibilities

• Oversee SEO and Paid Media performance across client accounts.
• Review strategies to meet commercial objectives.
• Identify underperforming campaigns and implement optimisations.
• Monitor KPIs, budgets, and account health.
• Lead client performance reviews and strategic discussions.
• Support teams with performance-related client issues.

Skills

Google Ads

Meta Ads

SEO strategy

Campaign budgeting

Performance analysis

Client management

Presentation skills

Mentoring

Tools

GA4

Google Search Console

Job description

Digital Performance Manager

Hybrid, Loughborough,

09:00 - 17:00, Monday to Friday

Up to £40,000

Macildowie are working with this client based in Loughborough, a rapidly growing, commercially focused digital marketing agency specialising in performance marketing, SEO, Paid Media and integrated marketing solutions.

This is a fantastic opportunity for an experienced Digital Performance Manager to take ownership of performance across a diverse client portfolio, combining strategic oversight with hands-on Paid Media delivery.

If you're an experienced digital marketing professional who enjoys analysing performance, challenging strategy, developing specialists and delivering measurable commercial results, this could be an excellent next step.

The Role

Working closely with senior leadership, account teams and channel specialists, you'll play a pivotal role in ensuring SEO and Paid Media activity consistently delivers against client objectives.

You'll provide strategic direction, maintain high reporting standards and support client relationships, while retaining the opportunity to manage and optimise Paid Media campaigns directly.

Key Responsibilities:

• Oversee SEO and Paid Media performance across multiple client accounts.
• Review and challenge channel strategies to ensure activity supports commercial objectives.
• Identify underperforming campaigns and implement clear optimisation and recovery plans.
• Monitor performance KPIs, campaign budgets, account health and emerging risks.
• Act as a senior point of contact for clients, leading performance reviews and strategic discussions.
• Support account teams with performance-related client concerns and escalations.
• Review client reports, ensuring accuracy, actionable insights and clear recommendations.
• Develop and maintain quality assurance standards across digital performance delivery.
• Mentor and support SEO and Paid Media specialists, with the opportunity to develop formal line management responsibilities.
• Oversee external digital marketing resources and manage workload priorities.
• Plan, launch, manage and optimise Paid Media campaigns across Google Ads, Meta Ads and other relevant platforms.
• Review account structures, targeting, budgets, conversion performance and campaign efficiency.
• Support campaign troubleshooting, testing and optimisation where additional delivery expertise is required.

About You

We're looking for a commercially minded digital performance specialist who can balance strategic thinking with hands‑on campaign delivery.

Essential Experience:

• Strong digital performance marketing experience gained within an agency environment.
• Significant hands‑on Paid Media experience, particularly across Google Ads and Meta Ads.
• A strong strategic understanding of SEO and how it contributes to wider marketing performance.
• Experience managing multiple client accounts and campaign budgets.
• Confidence analysing campaign performance and translating data into commercial recommendations.
• Experience reviewing and developing digital marketing strategies.
• Strong client‑facing communication and presentation skills.
• Experience mentoring, supporting or managing other team members.
• Excellent organisational skills and attention to detail.
• A proactive, collaborative approach to improving performance and maintaining high standards.

Desirable Experience:

• Previous experience as a Digital Performance Manager, Senior Paid Media Manager or similar.
• Experience with Microsoft Ads, LinkedIn Ads or TikTok Ads.
• Knowledge of GA4, Google Search Console and conversion tracking.
• Experience working across both B2B and B2C campaigns.
• Exposure to ecommerce and lead generation accounts.
• Experience managing external specialists or outsourced resources.
• Understanding of attribution, analytics and multi‑channel reporting.

What's on Offer?

• Competitive salary of £35,000-£40,000 per annum.
• Company pension.
• Free on‑site parking.
• Potential home‑working flexibility, subject to confirmation.
• The opportunity to influence digital performance strategy across a growing client portfolio.
• Exposure to varied clients, industries and performance marketing challenges.
• The chance to mentor and develop channel specialists.
• A key role in shaping the future of a growing digital marketing function.
• A collaborative and commercially focused agency environment.

Interested?

If you're an experienced Paid Media professional with a strong understanding of SEO, a passion for performance and the confidence to lead strategic client conversations, we'd love to hear from you.