Digital Marketing Executive

Marie Curie; Greater London; Hybrid; GBP 26,000 - 35,000; Full time

Job summary

Join a forward-thinking charity as a Digital Marketing Executive, where you'll lead the charge in optimizing paid media campaigns that significantly impact end-of-life care. This role is pivotal in enhancing Marie Curie's outreach and engagement, driving supporter acquisition through innovative strategies across platforms like Google Ads and Meta Business. You'll collaborate with a dynamic team to align digital marketing efforts with the charity's mission, ensuring a cohesive approach to communication and outreach. If you're passionate about making a difference and have a knack for digital marketing, this is the opportunity for you to thrive and contribute to meaningful change.

Benefits

Flexible working

25 days annual leave

Group Personal Pension Scheme

Loan schemes for bikes and computers

Continuous professional development

Industry-leading training programmes

Wellbeing and Employee Assistance Programmes

Enhanced bereavement benefits

Access to Blue Light Card membership

Subsidised Eye Care

Qualifications

• Experience managing paid search and social media campaigns.
• Strong analytical skills to interpret data for decision-making.

Responsibilities

• Develop and execute digital campaigns to drive supporter acquisition.
• Monitor and optimize campaign performance for better ROI.

Skills

Paid Media Campaign Management

Data Analysis

Audience Targeting

Conversion Rate Optimization

Communication Skills

Education

Degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

Microsoft Advertising

TikTok Ads

LinkedIn Ads

Job description

Marie Curie is the UK’s leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end-of-life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness they’re likely to die from.

You’ll join a collaborative Digital Marketing Team within the Marketing & Communications department, reporting to the Senior Digital Marketing Manager. The purpose of the digital marketing team is to support the vision and values which enable Marie Curie to deliver its organisational strategy and strategic goals:

1. To grow our influence, scale and impact to reach more people.
2. To grow our brand voice and influence thinking around end-of-life experience.
3. To build integrated place-based end-of-life services.
4. To build financial sustainability and grow our income.

As our Digital Marketing Executive (Paid Media), you’ll play a crucial role in implementing and optimising Marie Curie's paid digital marketing campaigns, working primarily on paid social alongside managing paid search.

This hands-on role focuses on managing day-to-day paid search and social media activities, working closely with our media agency to drive engagement and conversions. The role contributes to Marie Curie's broader mission and end-of-life services, supporting strategic goals such as growing influence, scaling impact, and building financial sustainability, particularly income generation and supporter acquisition.

Main responsibilities:

1. Develop and execute digital campaigns that directly support Marie Curie’s marcomms, campaigning and fundraising objectives, driving supporter acquisition and retention through targeted paid media activities.
2. Set up, manage, and optimise paid search and social media campaigns across platforms such as Google Ads, Meta Business, LinkedIn, and TikTok.
3. Implement best practices for campaign structure, keywords, copy, content, tracking, and audience targeting.
4. Monitor campaign performance with a focus on improving return on ad spend, conversion rates and general optimisation.
5. Work closely with the organic social media and SEO teams to align strategies and ensure cohesive messaging across paid and organic social and search efforts.
6. Work closely with digital analyst and website team on ensuring great tracking and attribution across our online ad activities and forms and conversion.
7. Create and refine audience targeting strategies using data from paid and organic social media and search, including custom and lookalike audiences.

Key Criteria:

1. Solid experience in developing, delivering, managing and optimising as well as reporting back on paid search and social media campaigns.
2. Proven track record of managing budgets and improving campaign ROI across paid search and social.
3. Excellent understanding of pay per click principles, audience targeting and conversion rate optimisation.
4. Strong analytical skills, with the ability to interpret data and make informed decisions.
5. Knowledge of Google Ads, Microsoft Advertising, Meta Business Suite, and TikTok Ads. LinkedIn Ads is a plus.
6. Exceptional communication skills and a collaborative mindset.

Application Process

1. As part of your online application, you will be asked for a CV and Cover Letter. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role.
2. Close date for applications: end of day Sunday 2 February, 2025.

Salary: £26,370 - 35,000 (+ £3,500 London Weighting Allowance if applicable)

Contract: Permanent, full-time (35 hours per week)

Based: Hybrid – Home-Based and Embassy Gardens office in London

Benefits you’ll LOVE:

1. Flexible working. We’re happy to discuss flexible working at the interview stage.
2. 25 days annual leave (exclusive of Bank Holidays)
3. Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
4. Loan schemes for bikes; computers and season tickets
5. Continuous professional development opportunities.
6. Industry-leading training programmes
7. Wellbeing and Employee Assistance Programmes
8. Enhanced bereavement, family friendly and sickness benefits
9. Access to Blue Light Card membership
10. Subsidised Eye Care

Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one.

We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences.

We're happy to accommodate any requests for reasonable adjustments. Please email any requests to [e-mail]