Digital Marketing Executive

Silver Agency; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

Silver Agency, a leading marketing agency, is seeking a dynamic Digital Marketing Executive passionate about driving campaigns and analyzing data. The successful candidate will leverage B2B marketing automation tools, execute SEO strategies, and generate insights to enhance client engagement. Join a warm, values-driven team committed to inclusivity, growth, and development. A flexible working arrangement and diverse client portfolio await you.

Benefits

Flexible working arrangements

Comprehensive benefits

Opportunities for growth and development

Qualifications

• 2-3 years of experience in digital marketing within a B2B environment.
• Proficiency with marketing automation tools.
• Strong understanding of SEO principles.

Responsibilities

• Develop and manage B2B marketing campaigns using HubSpot or Marketo.
• Conduct keyword research and optimize for SEO.
• Monitor and analyze digital marketing campaign performance.

Skills

B2B marketing automation

SEO

Data analysis

Excel

Analytical skills

Problem-solving

Written communication

Verbal communication

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

HubSpot

Marketo

Pardot

Google Tag Manager

Google Analytics

WordPress

Zapier

Job description

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Building a fair, equitable, and responsible business for people and planet is a core part of our ethos at Silver. Joining us means becoming a member of our team where we adopt and promote environmentally and socially responsible practices.

Following unprecedented growth and success over the past few years, we’re seeking a dynamic and experienced Digital Marketing Executive with a strong background in B2B marketing automation platforms, SEO, data and analytics, and excellent Excel skills. Familiarity with basic HTML and CSS is also required. The successful candidate will be responsible for executing and optimizing digital marketing campaigns to drive lead generation, brand awareness, and customer engagement.

Key responsibilities

Marketing Automation

• Develop, implement, and manage B2B marketing campaigns using platforms such as HubSpot, Marketo, or Pardot.
• Create, segment, and nurture email marketing campaigns to drive lead generation and customer engagement.
• Set up and manage email nurture sequences to guide prospects through the sales funnel.
• Monitor and analyze campaign performance, making data-driven recommendations for improvement.

SEO

• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Utilize SEO tools like SEMrush, Ahrefs, or Moz to track and analyze website performance.
• Collaborate with content creators to ensure SEO best practices are applied.

Data and Analytics

• Set up and manage Google Tag Manager (GTM) for tracking and analytics.
• Analyze website traffic and user behavior using Google Analytics.
• Generate and interpret data reports to measure campaign performance and ROI.
• Use data insights to optimize marketing strategies and drive business growth.

Basic HTML/CSS

• Basic understanding of HTML/CSS.

Email and Landing Pages

• Create and design email and landing pages using pre-built templates.
• Customize and optimize templates to match campaign objectives and branding guidelines.

CMS Skills

• Manage and update website content using CMS platforms such as WordPress and HubSpot.
• Create and optimize landing pages within CMS platforms to support marketing campaigns.
• Ensure all web content aligns with SEO best practices and brand guidelines.

Marketing Integration Tools

• Utilize marketing integration tools such as Zapier to streamline and automate marketing processes.
• Integrate various marketing platforms to ensure seamless data flow and campaign execution.

Website Performance Monitoring

• Monitor the performance of client websites to ensure optimal user engagement and conversion rates.
• Create detailed performance reports, highlighting key metrics and insights.
• Make data-driven recommendations to improve user engagement and conversions.

Website Development Projects

• Assist with managing website development projects (not coding).
• Test and address website bugs.
• Feed back progress from developers to client services and flag any issues.
• Conduct website audits (crawls, analytics, and SEO).
• Collaborate with client services, design, and strategy teams to align marketing strategies with business objectives.
• Work closely with client services and the strategy team to understand client goals and objectives.
• Develop and execute digital marketing strategies aligned with client business objectives.
• Regularly communicate campaign performance and insights to clients.

General

• Stay updated with the latest digital marketing trends and best practices.
• Assist in developing digital marketing strategies to enhance brand awareness and lead generation.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 2-3 years of experience in digital marketing within a B2B environment.
• Proficiency with B2B marketing automation platforms such as HubSpot, Marketo, or Pardot.
• Strong understanding of SEO principles and experience with SEO tools like SEMrush, Ahrefs, or Moz.
• Advanced data analysis skills, including experience with Google Tag Manager and Google Analytics.
• Excellent Excel skills, including advanced functions, pivot tables, and data visualization.
• Basic knowledge of HTML and CSS.
• Experience creating and designing email and landing pages from templates.
• Experience with CMS platforms such as WordPress and HubSpot.
• Familiarity with marketing integration tools like Zapier is an advantage.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Life at Silver

Silver is an award-winning, values-based employer with a warm and friendly team, working with a diverse portfolio of clients worldwide. We promote a culture of inclusivity, teamwork, and community, providing opportunities for growth and development.

We offer flexible working arrangements, social initiatives, comprehensive benefits, and a supportive environment where everyone’s voice is valued. If you’re proactive, passionate about agency life, and eager to impress clients, Silver could be the perfect fit for you.

We are committed to diversity, equity, and inclusion, welcoming applicants from all backgrounds. We look forward to hearing from you soon!