Digital Marketing Executive

Impact Recruitment Group Ltd; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Impact Recruitment Group Ltd is seeking a marketing professional with a minimum of 2.5 years of agency experience to create integrated multi-channel campaigns targeting young people, parents, and schools. This role involves managing campaigns end-to-end, using tools like DotDigital and WordPress, and ensuring strategies are data-driven and optimized for engagement. The ideal candidate will possess strong skills in SEO, email marketing, and social media management, along with a passion for the education sector and youth engagement.

Qualifications

• Minimum 2.5 years of experience in an agency setting.
• Understanding of organic and paid campaigns.
• Familiar with major social media platforms.

Responsibilities

• Manage client campaigns end to end across multiple channels.
• Ensure campaigns are on-brand and measurable.
• Interrogate campaign objectives and offer data-driven insights.

Skills

Agency experience

SEO knowledge

Email marketing campaigns

Data analysis skills

Social media expertise

Tools

GA4

Looker Studio

PowerBI

DotDigital

WordPress

Job description

These are the non‑negotiables, please read before applying

Min 2.5 years agency experience

An interest in the education/youth sector

Understanding of:

• experience across organic and paid and have a working knowledge of SEO
• able to build and manage email marketing campaigns, flows and automations
• experience setting up UTM tracking and working with GA4, Looker Studio and PowerBI to monitor and analyse campaign performance

Our client is an exciting social impact creative agency creating integrated multi channel campaigns to connect big brands with young people, parents and schools.

We’re looking for someone with min 2.5 years experience in an AGENCY SETTING who is well versed in running client campaigns end to end across every channel.

The Marketing team focuses on client campaigns and are experts in marketing, product, data, digital and communications. They are the team who deliver integrated, creative multi‑channel campaigns from implementation and optimisation to reporting and evaluation. You will be central to all of this, making it a varied and exciting position.

You’ll make sure that campaigns are on‑brand, measurable and optimised for engagement so you will need to interrogate campaign objectives and offer data‑driven insights and recommendations.

Day to day you’ll be using tools such as DotDigital and WordPress and be well versed in campaign set up on FB, IG, Pinterest, TikTok, YouTube and LinkedIn. You will need to demonstrate excellent knowledge of major social media platforms (IG, FB, X, LI, TT, YT) across both organic and paid and have a working knowledge of SEO. You should also be familiar with building and managing email marketing campaigns, flows and automations with support from senior marketing colleagues.

Other areas of responsibility include setting up UTM tracking and working with GA4, Looker Studio and PowerBI to monitor and analyse campaign performance.

You will need to demonstrate all of the above skills and technical knowledge and be from an agency environment ALONG WITH a passion for education and reaching young people and their families.

The agency is an established leader in its field with a thriving client list that is constantly growing, fantastic career progression opportunities, solid leadership and a clear vision. This is a brilliant career move for someone to step up from an agency side digital AE role into a more senior position with responsibility and creative input.