Digital Marketer

Thought Collective; Belfast; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

32 days annual leave

CPD and training opportunities

Creative and collaborative working environment

Job summary

Thought Collective, a creative agency in Belfast, is looking for a digital marketer passionate about crafting impactful online campaigns. In this role, you will develop and manage marketing efforts across multiple platforms including social media and email.

The ideal candidate possesses strong analytical skills, creativity, and experience in digital marketing, with a relevant bachelor's degree. Join a collaborative environment that offers the flexibility for self-directed projects and 32 days of annual leave.

Qualifications

• Proven experience in digital marketing, preferably in an agency setting.
• Strong knowledge of social media advertising and email marketing.
• Ability to analyse data and translate it into actionable strategies.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across various platforms.
• Conduct market research to identify trends and opportunities for growth.
• Monitor and analyse key performance indicators (KPIs) to measure effectiveness of campaigns.
• Work with designers to create visually engaging assets.

Skills

Digital marketing

SEO optimization

Social media advertising

Content creation

Data analysis

Account management

Education

Relevant bachelor's degree or equivalent education

Tools

Google Analytics

Google Ads

Meta Ads Manager

SEO software

Klaviyo

Shopify CMS

Job description

Thought Collective is a creative agency specialising in strategy, branding, marketing, web and app development. Since 1999 our team of strategists, designers, and developers have been creating brands, campaigns, websites, and apps that communicate effectively, create value, and delight customers.

We work with a variety of clients across hospitality, food and beverage, consumer goods, tech start-ups and education. From up-and-coming brands to well-known names looking to strengthen their brand and digital presence, we mix creativity with strategy to help them stand out and connect with the right audience.

About you

You’re a creative and data-driven digital marketer with a passion for crafting impactful online campaigns. You have stellar organisational skills, a proactive attitude, enjoy problem-solving, and have a keen eye for analytics. If you're looking for a role where you can bring fresh ideas and make a real impact, we want to hear from you!

Responsibilities

• Develop, implement, and manage digital marketing campaigns across various platforms (Social media, email marketing, content marketing, etc.).
• Conduct market research to identify trends, customer needs, and opportunities for growth.
• Optimise website content for SEO and user experience.
• Manage and grow social media channels, creating engaging content and running paid ad campaigns.
• Work closely with designers to create visually engaging assets that enhance campaign effectiveness.
• Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of campaigns and provide insights.
• Work with designers and developers to ensure cohesive branding and messaging across all digital touchpoints.
• Stay up to date with the latest industry trends, tools, and best practices.
• Contribute to brainstorming sessions, bringing innovative ideas to digital campaigns.
• Strong knowledge of social media advertising and email marketing.
• Experience running paid social on Meta, covering campaign management, budget control, audience building, retargeting, and pixel and conversion tracking.
• Up to date with industry trends, platform changes, and current growth and engagement metrics across all socials platforms.
• Confident with Klaviyo, from campaign sends through to flow building, segmentation, and list growth.
• Excellent content creation and copywriting skills, with a clear understanding of what styles work on each platform.
• Ability to analyse data and translate it into actionable strategies.
• Creative mindset with a problem-solving and results-driven approach.
• Account Management: ability to understand client needs and manage multiple client accounts.
• Comfortable auditing accounts and reporting on performance, and creating recommendations to further clients growth potential.
• Strong communication and teamwork skills.
• Comfortable with occasional out-of-hours work around events and campaign launches.
• Proven experience in digital marketing, preferably in an agency setting.
• Relevant bachelor's degree or equivalent education.
• Proficiency in tools such as Google Analytics, Google Ads, Meta Ads Manager, and SEO software.
• Basic SEO awareness and experience with a CMS such as Shopify.
• Familiarity with scheduling tools.

What you can expect

• Full-time or part-time position
• A creative and collaborative working environment
• Time allowance for self-directed projects
• 32 days annual leaveCPD and training opportunities available