Digital Marketing Executive

PSM recruitment Ltd; Dover; Presencial; GBP 28.000 - 36.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salaries

Death in service benefit

Free weekly fruit bowl

Wellness and mental health assistance

High calibre team

Employee rewards scheme

Pension contribution scheme

Occupational health

Great annual leave benefit

Social team events

Descripción de la vacante

Priority Freight is seeking a creative Marketing Content Specialist to plan, write and deliver engaging social media content across channels. You will create and edit short-form video content, develop brand-aligned graphics, and drive email campaigns with performance analysis.

You will work with Sales and Operations to spot content opportunities, support campaigns, and manage website content with SEO insight.

Formación

• Strong copywriting and content creation for multiple channels.
• Knowledge of social media platforms and audience targeting.
• Experience creating and editing short-form video content.
• Understanding of website CMS, email marketing and digital analytics.
• Excellent organisational skills and ability to manage priorities.
• Proactive, commercially aware with initiative to contribute ideas.
• B2B marketing or logistics experience is advantageous.

Responsabilidades

• Plan, write and deliver engaging social media content for various channels.
• Create and edit short-form video content from concept to publication.
• Develop graphics and digital assets aligned with brand guidelines.
• Execute digital marketing campaigns aligned with priorities and objectives.
• Maintain website content, supporting SEO and improvements.
• Deliver email marketing campaigns and analyze performance.
• Monitor digital metrics and identify opportunities to improve engagement.
• Collaborate with Sales and operations to identify content opportunities.
• Support development of marketing materials as needed.

Conocimientos

Copywriting

Social media

Video editing

CMS

SEO

Email marketing

Analytics

Project management

B2B marketing

Herramientas

Video editing software

Descripción del empleo

Responsibilities Include:

• Plan, write and deliver engaging social media content, including compelling captions tailored to different channels and audiences
• Create and edit short-form video content, including reels, from initial concept and scripting through to editing, captions and publication
• Develop supporting graphics and other digital assets, ensuring consistency with Priority Freight’s brand guidelines
• Execute digital marketing campaigns aligned with sector priorities and commercial objectives
• Maintain and update website content, supporting search engine optimisation (SEO) and ongoing improvements
• Deliver email marketing campaigns, including content preparation, distribution and performance analysis
• Monitor digital performance, producing reports and identifying opportunities to improve engagement and effectiveness
• Work closely with Sales and operational teams to identify content opportunities, support commercial activity and respond to relevant market developments
• Support the development of marketing materials and other digital assets as required

Candidate Requirements:

• Strong copywriting and content creation skills, with the ability to produce engaging, high-quality content and adapt messaging for different channels and audiences
• Good working knowledge of social media platforms and their application to different audiences and business objectives
• Practical experience creating and editing short- form video content using relevant editing software
• Understanding of website content management, email marketing and digital analytics
• Excellent organisational skills, attention to detail and ability to manage competing priorities independently
• Proactive, resourceful and commercially aware, with the initiative to produce high-quality content and contribute new ideas
• Experience in B2B marketing or logistics would be advantageous

Hours are: Monday - Friday 9am - 5.30pm

• Competitive salaries
• Death in service benefit
• Free weekly fruit bowl
• Wellness and mental health assistance
• High calibre team
• Employee rewards scheme
• Pension contribution scheme
• Occupational health
• Great annual leave benefit
• Social team events