Digital Marketing Executive

Swansway Group; Crewe; On-site; GBP 24,000 - 35,000; Full time

Job summary

A leading automotive company is looking for a Digital Marketing Executive to enhance their online presence and improve marcom efforts across multiple platforms. The successful candidate will manage SEO practices, create engaging content, and analyze website performance to support the overall marketing strategy. Join a dynamic team where collaboration is key and enjoy numerous employee benefits in a family-oriented company culture.

Benefits

Holidays that increase with length of service

Birthday off

Company Pension Scheme

Death in Service Benefit

Long service recognition

Annual flu jab

Discounts on products and services

Cycle to work scheme

Flexible working patterns

Car Benefit Scheme

Qualifications

• Strong understanding of SEO and digital marketing.
• Experience with website CMS platforms.
• Working knowledge of Google Analytics.

Responsibilities

• Enhance online presence and improve organic visibility.
• Manage websites and ensure best practices for SEO.
• Analyze website traffic and propose future improvements.

Skills

Digital marketing best practices

SEO

Project management

Written communication

Tools

Google Analytics

CMS platforms

Photoshop

Canva

Job description

Due to expansion, we are currently recruiting for a Digital Marketing Executive to join our central Head Office Marketing team where we support our full dealership network and our head office functions. As a Digital Marketing Executive, you will play a crucial role in enhancing our online presence; improving our organic visibility, creating engaging and converting website content, as well as implementing paid campaigns that focus on generating enquiries across the business.

As part of this role, you will support the Digital Team to manage our websites, ensuring SEO and user experience best practices are implemented.

Our marketing department is a key function in the success of Swansway Motor Group, the department is fast moving with multiple campaigns running at the same time, we have a real teamwork ethic. This role works closely with every part of the marketing team.

• Ensure SEO best practices are implemented across our websites, including optimising content and conducting keyword research to increase organic traffic
• Support with managing and maintaining 2 websites; uploading new content, updating products, creating new pages and editing existing content
• Liaison with our agency partners to implement technical website changes and improve online experience for our customers
• Analysis of website traffic and engagement to propose future improvements
• Use tools such as Canva and Photoshop to produce compelling digital assets for websites and online advertising campaigns

Essential:

• Strong understanding of digital marketing best practises, including SEO
• Experience with website CMS platforms
• Working knowledge of Google Analytics
• Strong organisational and project management skills
• Strong written communication skills

Desirable:

• A keen interest in automotive sector
• Experience in using Photoshop and other creative tools
• Experience of paid search or social media campaigns(not essential)
• Experience of Microsoft Clarity (not essential)

Founded in 2003 by Michael Smyth and his three sons, David, Peter and John, Swansway has grown from five motor dealerships in Cheshire and the West Midlands to the 20 dealerships we have today. From Birmingham in the South to Carlisle in the North we partner with eleven brands including; Audi, Volkswagen, Land Rover, Honda and many more.

We’re expanding our own-brand, Motor Match our used sites, and we don’t stop at dealerships; we operate four Volkswagen Group Trade Part Centres, an Accident Repair Centre, a Group Fleet Sales Centre and an eBay shop re-cycling obsolete parts. All this is supported by our Head Office in Crewe.

But, it’s not what we do that makes us the company we are, it’s how we do it; it’s our family heritage that sets us apart, with the Smyth family playing a hands-on role in the day-to-day running of the business; we genuinely care about our customers and our Swansway family and that makes us a great place to work. We live by our caring, honest and proud values which is why our long service boards are brimming with names who’ve been with us five, ten and fifteen years!

• Holidays that increase with length of service
• Your Birthday off
• Company Pension Scheme
• Death in Service Benefit
• Long service recognition
• Annual flu jab
• Discounts on products and services that extend to your family and friends
• Cycle to work scheme
• Employee recruitment referral payments
• Employee assistance programme and counselling service
• Occupational health services
• Flexible working patterns
• Car Benefit Scheme for employee

When you join Swansway, you’re joining a family; so, if you enjoy, and thrive, in an inclusive family atmosphere, apply to join us now!