Digital Marketing Executive, BBC Children in Need

BBC Group and Public Services; Salford; Hybrid; GBP 27,000 - 31,000; Full time

Job summary

In a pivotal role within BBC Children in Need, the Digital Marketing Executive will oversee the execution of impactful digital content and fundraising campaigns. With a focus on driving supporter engagement through effective digital strategies, the candidate will work in a collaborative environment that values individual contributions and creativity. This opportunity promises professional growth while contributing to meaningful social causes.

Benefits

Flexible working options

25 days annual leave

Competitive salary package

Defined pension scheme

Discounted dental and health care

Qualifications

• Extensive experience in direct response digital marketing campaigns.
• Direct experience with Google and Meta advertising platforms for conversion tracking.
• Ability to analyze reporting data and recommend improvements.

Responsibilities

• Support fundraising teams with digital campaigns across various platforms.
• Lead relationships and strategy with digital media agencies.
• Develop campaign plans and analyze performance metrics.

Skills

Digital marketing campaign management

Data analysis and interpretation

Content creation

Social media management

Tools

Google Ads

Meta Ads

Google Tag Manager

WordPress

Mailchimp

Optimizely

Job description

Digital Marketing Executive, BBC Children in Need Press Tab to Move to Skip to Content Link

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Language Log in to Profile BBC Employee Login CREATE JOB ALERT Digital Marketing Executive, BBC Children in Need Job Description Job Requisition ID: 24353 Job Closing Date: 24 June 2025

JOB DETAILS

JOB BAND: C
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC Children in Need
LOCATION: Salford – Hybrid
PROPOSED SALARY RANGE: £27,900 - £31,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

BBC Children in Need believes that every child should have the chance to thrive and be the best they can be.

This role sits at the heart of delivering digital content and campaigns throughout the year across web, social and email that drive our supporters to direct action, whether that’s donating, fundraising for us, buying merchandise, or entering competitions.

WHY JOIN THE TEAM
This is an opportunity to take the lead in an increased focus on conversion-lead and paid digital marketing- becoming a champion for it within the charity. You will be given a large amount of autonomy whilst working alongside a small number of highly supportive digital marketing colleagues whilst also getting the chance to learn from a wide range of teams within the charity who are united in their desire to help children and young people.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Responsible primarily for supporting our fundraising and committed giving teams to deliver campaigns and programmes for individuals and schools across digital platforms (website, social, email and paid media).
• You will also take the lead on other digital marketing activity involving conversion to action.
• You will lead the relationship with our digital media agency and be the key point of knowledge and experience within the team for digital paid media.
• You will advise fundraising and partnerships team of strategic use of digital platforms to support charity objectives and work alongside them to develop campaign plans across digital platform
• You will work alongside the fundraising and committed giving teams to develop briefs and manage the delivery of creative assets for digital campaigns as well as setting up and maintaining digital platform campaign tracking to enable campaign evaluation

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Extensive experience working on direct response digital marketing campaigns with clear, measurable goals
• Direct experience setting up and running direct response ad campaigns using Meta and Google ad platforms, working in Google Tag Manager to set up website conversion tracking across Meta and Google ad platforms
• Ability to synthesise large amounts of reporting data to provide clear analysis and recommend ongoing improvements to advertising campaigns
• Experience working in website content management systems (such as Wordpress) and email send system (such as Mailchimp) and setting up and running A/B and multivariate website conversions tests using a system such as Optimizely
• Experience planning, writing and creating social media posts and managing a social media community

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: [e-mail]

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about the BBC

Life at BBC

Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pensionscheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: [e-mail]

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