Digital Marketing Executive, BBC Children in Need

BBC Children in Need; Salford; Hybrid; GBP 27,000 - 31,000; Full time

Job summary

Join BBC Children in Need as a key player in expanding our digital marketing efforts. This role will lead campaigns that drive fundraising initiatives through web, social, and email strategies, aimed at engaging and mobilizing our supporters. You will work both independently and collaboratively within a dynamic team to support children and young people across the UK.

Qualifications

• Extensive experience in direct response digital marketing campaigns.
• Direct experience with Meta and Google ad platforms.
• Ability to synthesize reporting data for insights.

Responsibilities

• Support fundraising through digital campaigns across various platforms.
• Lead the relationship with digital media agency for paid media.
• Develop campaign plans alongside fundraising teams.

Skills

Digital marketing campaigns

Conversion tracking

Data analysis

Social media management

Tools

Google Tag Manager

WordPress

Mailchimp

Optimizely

Job description

JOB BAND: C
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC Children in Need
LOCATION: Salford – Hybrid
PROPOSED SALARY RANGE: £27,900 - £31,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE
BBC Children in Need believes that every child should have the chance to thrive and be the best they can be.

This role sits at the heart of delivering digital content and campaigns throughout the year across web, social and email that drive our supporters to direct action, whether that’s donating, fundraising for us, buying merchandise, or entering competitions.

WHY JOIN THE TEAM
This is an opportunity to take the lead in an increased focus on conversion-lead and paid digital marketing- becoming a champion for it within the charity. You will be given a large amount of autonomy whilst working alongside a small number of highly supportive digital marketing colleagues whilst also getting the chance to learn from a wide range of teams within the charity who are united in their desire to help children and young people.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Responsible primarily for supporting our fundraising and committed giving teams to deliver campaigns and programmes for individuals and schools across digital platforms (website, social, email and paid media).
• You will also take the lead on other digital marketing activity involving conversion to action.
• You will lead the relationship with our digital media agency and be the key point of knowledge and experience within the team for digital paid media.
• You will advise fundraising and partnerships team of strategic use of digital platforms to support charity objectives and work alongside them to develop campaign plans across digital platform
• You will work alongside the fundraising and committed giving teams to develop briefs and manage the delivery of creative assets for digital campaigns as well as setting up and maintaining digital platform campaign tracking to enable campaign evaluation
  

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Extensive experience working on direct response digital marketing campaigns with clear, measurable goals
• Direct experience setting up and running direct response ad campaigns using Meta and Google ad platforms, working in Google Tag Manager to set up website conversion tracking across Meta and Google ad platforms
• Ability to synthesise large amounts of reporting data to provide clear analysis and recommend ongoing improvements to advertising campaigns
• Experience working in website content management systems (such as Wordpress) and email send system (such as Mailchimp) and setting up and running A/B and multivariate website conversions tests using a system such as Optimizely
• Experience planning, writing and creating social media posts and managing a social media community
  

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.