Digital Marketing Executive

Bspoke Insurance Group; Colchester; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading insurtech is seeking a Digital Marketing Executive to enhance brand awareness and customer relationships. The role involves planning and executing digital campaigns, managing website content, and analyzing performance metrics. Ideal candidates will have 2-3 years' experience in digital marketing, strong communication skills, and a passion for purposeful brands.

Benefits

Training and development opportunities

Access to recreational activities like table football and table tennis

Qualifications

• 2–3 years of hands-on experience in digital marketing.
• Strong communication and copywriting skills, with an eye for detail.
• Hands-on experience running paid social media campaigns.

Responsibilities

• Assist in planning and delivering digital campaigns across PPC, SEO, email, and content marketing.
• Manage and update website pages with a focus on user experience and SEO.
• Monitor and analyze campaign performance, generating actionable insights.

Skills

Digital marketing experience

Content creation

SEO

PPC

Social media management

Analytical mindset

Project management

Communication skills

Education

Professional certification in marketing or digital marketing

Tools

Google Ads

Meta Ads Manager

Mailchimp

Canva

Basic SEO tools

Microsoft Office

Job description

Bspoke Insurance Group provided pay range

This range is provided by Bspoke Insurance Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Are you a digitally switched-on marketer with a passion for purposeful brands and creative content? Arma Karma (part of the Bspoke Insurance Group) is on the lookout for a Digital Marketing Executive to help us increase our brand awareness and strengthen our relationship with our customers.

About us

Arma Karma is an exciting insurtech on a mission to make insurance fairer, smarter, more sustainable, and so much cooler. We help people protect the things they love, without the faff. Our monthly subscription model is flexible, transparent, and designed with Gen Z in mind. As a certified B Corp alongside the likes of Ben & Jerry’s and Patagonia, we believe in better insurance for you and the world. This is insurance that's actually worth shouting about.

Purpose of the Role

As our Marketing Executive, you’ll support the day-to-day planning and execution of marketing activity across web content, email and paid campaigns. Reporting directly to the Managing Director and working closely with the Brand Lead. From campaign rollouts to performance tracking, you’ll help make sure our marketing is creative, consistent, and customer-focused.

Key Responsibilities

• Assist in planning and delivering digital campaigns across PPC, SEO, email, paid social, and content marketing.

• Manage and update website pages and landing pages with a focus on user experience, SEO, and conversion.

• Create engaging, on-brand content for email, web and assist with social media. While maintaining a consistent brand voice and message.

• Support the development and delivery of campaign assets across all channels.

• Help shape and track campaign performance with clear reporting and data insight.

• Coordinate external suppliers and internal teams to ensure marketing activity stays on track.

• Stay on top of digital trends and tools to keep our approach fresh and effective.

• Take the lead of the marketing budget, ensuring spend is efficient, justified, and aligned with commercial priorities.

• Manage tools and email marketing platforms to deliver personalised, timely communications and customer journeys.

• Monitor and analyse campaign performance, generating actionable insights to improve effectiveness and demonstrate ROI.

• Work closely with internal stakeholders and external partners to support sales enablement, partnership growth, and customer retention.

What's essential:

• 2–3 years of hands-on experience in digital marketing.

• Working knowledge of platforms like Google Ads, Meta Ads Manager, Mailchimp, Canva, and basic SEO tools.

• Knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).

• Strong communication and copywriting skills, with an eye for detail.

• Great time management and organisational skills.

• A collaborative mindset, you’re proactive and happy working across different teams.

• Passion for building a brand with purpose, and a keen interest in lifestyle, tech, or digital-first products.

• Hands-on experience running paid social media campaigns and optimising audiences (e.g., Meta Ad Manager, LinkedIn).

• Highly organised self-starter with excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.

• Analytical mindset with a focus on results, able to monitor performance, interpret data, and adjust activity to maximise ROI.

Bonus points for (but not essential):

• Experience in financial services, subscription products, or regulated industries.

• Familiarity with HubSpot, Salesforce, or similar CRM/automation tools.

• Design skills in Figma or Canva.

• Understanding of marketing compliance and FCA requirements.

• Professional certification in marketing or digital marketing (e.g. CIM, IDM, Google Digital Garage, HubSpot Academy).

• Training and development opportunities.

• Office based on the award-winning Wivenhoe Park, directly on the University of Essex Campus, with access to great food options, including a weekly food market.

• Plenty of access to downtime activities such as; table football, table tennis and pool.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Insurance

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