Digital Marketing Executive

Get Staffed Online Recruitment; Cardiff; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

An innovative firm is on the lookout for a Digital Marketing Executive who thrives in a dynamic environment. This role focuses on enhancing digital presence through strategic PPC campaigns, engaging social media content, and effective email marketing. You'll be part of a mission to support the transition to electric fleets, utilizing your skills in SEO, analytics, and creative storytelling. Join a team where your contributions will directly impact the growth of a forward-thinking company, and embrace the opportunity to grow your career in the vibrant world of digital marketing.

Qualifications

• 2+ years of experience in digital marketing, PPC, or social media marketing.
• Proficiency in Google Analytics, SEO, and website optimization techniques.
• Experience with graphic design software and video editing tools.

Responsibilities

• Manage PPC campaigns to maximize ROI and optimize website SEO strategies.
• Create engaging content for social media and execute email marketing campaigns.
• Track and analyze performance metrics to optimize digital marketing efforts.

Skills

SEO

PPC

Copywriting

Social Media Management

Google Analytics

Email Marketing

Graphic Design

Video Editing

Education

Degree in Business

Degree in Marketing

Degree in Communications

Tools

Google Ads

LinkedIn Ads

Meta Ads

Adobe Creative Suite

Mailchimp

Google Tag Manager

Final Cut Pro

Canva

Job description

Digital Marketing Executive - Performance, Strategy & Creative Focus
Location: Cardiff - Hybrid (3 days in the office)
Job Type: Full-time
Salary: £30,000 - £35,000 per annum

About Our Client

They are accelerating the transition to clean, electric fleets by providing businesses with the tools and support to electrify with ease. They are seeking a Digital Marketing Executive who is proficient in SEO and PPC, strategic thinking, skilled in copywriting, and capable of storytelling through social media.

Key Responsibilities:

Digital Advertising & Analytics

• Manage PPC campaigns (Google Ads, LinkedIn Ads, Meta Ads) to maximize ROI.
• Optimize website metadata, keywords, and SEO strategies to improve search rankings.
• Track and analyze website & campaign performance using Google Analytics & Google Tag Manager.
• Develop A/B testing strategies to refine ad copy, landing pages, and creatives.

Social Media & Content Creation

• Create engaging graphics, videos, carousels, Reels, and TikToks.
• Manage and grow their presence across Facebook, Twitter, Instagram, TikTok, and LinkedIn with compelling content using Canva and Adobe Creative Suite.
• Plan, execute, and analyze organic and paid social media campaigns.
• Develop a content calendar aligned with brand goals and industry trends.
• Edit and produce high-quality videos for social media using Adobe Premiere Pro or Final Cut Pro.

Email Marketing & CRM

• Create and execute email marketing campaigns (Mailchimp, CRM campaigns).
• Develop automated email workflows to nurture leads and increase engagement.

Analytics & Reporting

• Track and analyze social media, website, and email marketing performance metrics.
• Prepare regular reports and provide insights to optimize campaigns.

Trend Monitoring & Strategy

• Stay updated with the latest social media and email marketing trends, tools, and best practices.
• Collaborate with the marketing team to align content strategies with overall business objectives.

Customer Engagement & Brand Consistency

• Engage with followers, potential clients, and influencers to build a strong online community.
• Ensure all content aligns with the client's brand voice, messaging, and visual identity.

Required Skills & Qualifications:

Experience & Knowledge:

• 2+ years of experience in digital marketing, PPC, or social media marketing.
• Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads.
• Proficiency in Google Analytics, SEO, and website optimization techniques.
• Strong knowledge of organic and paid social media growth strategies.
• Experience with graphic design software (Adobe Creative Suite, Canva, etc.).
• Familiarity with video editing tools (Adobe Premiere Pro, Final Cut Pro, etc.).
• Basic knowledge of WordPress, Storyblok, or other CMS platforms.
• Experience with email marketing (Mailchimp, CRM campaigns, automation tools, etc.).
• Experience in the automotive industry is a plus but not essential.

Core Skills:

• Degree in Business, Marketing, Communications, or a related field is preferred but not essential.
• Enthusiasm for digital media and marketing, with a strong desire to grow in the industry.
• Strong understanding of digital marketing principles and content creation tools.
• Excellent written and verbal communication skills.
• Strong organisational skills and attention to detail.
• Self-starter with the ability to work effectively in a team and adapt to a fast-paced environment.