Digital Marketing Executive

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Digital Marketing Executive – Performance, Strategy & Creative Focus

Location: Cardiff – Hybrid (3 days in the office)

Job Type: Full-time

Salary: £30,000 – £35,000 per annum

About Our Client

They are accelerating the transition to clean, electric fleets by providing businesses with the tools and support to electrify with ease. They are looking for a Digital Marketing Executive who is a master of SEO and PPC, a strategic thinker, a skilled copywriter, and a social media storyteller.

Key Responsibilities

1. Digital Advertising & Analytics

• Manage PPC campaigns (Google Ads, LinkedIn Ads, Meta Ads) to maximize ROI.
• Optimize website metadata, keywords, and SEO strategies to improve search rankings.
• Track and analyze website & campaign performance using Google Analytics & Google Tag Manager.
• Develop A/B testing strategies to refine ad copy, landing pages, and creatives.

• Design eye-catching graphics, videos, carousels, Reels, and TikToks.
• Manage and grow their presence across Facebook, Twitter, Instagram, TikTok, and LinkedIn with engaging content using Canva and Adobe Creative Suite.
• Plan, execute, and analyze organic and paid social media campaigns.
• Develop a content calendar that aligns with brand goals and industry trends.
• Edit and produce high-quality videos for social media using Adobe Premiere Pro or Final Cut Pro.

• Create and execute email marketing campaigns (Mailchimp, CRM campaigns).
• Develop automated email workflows to nurture leads and increase engagement.

• Track and analyze social media, website, and email marketing performance metrics.
• Prepare regular reports and provide insights to optimize campaigns.

• Stay updated with the latest social media and email marketing trends, tools, and best practices.
• Work closely with the marketing team to align content strategies with overall business objectives.

• Engage with followers, potential clients, and influencers to build a strong online community.
• Ensure all content aligns with our client's brand voice, messaging, and visual identity.

Required Skills & Qualifications

Experience & Knowledge

• 2+ years of experience in digital marketing, PPC, or social media marketing.
• Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads.
• Proficiency in Google Analytics, SEO, and website optimization techniques.
• Strong knowledge of organic and paid social media growth strategies.
• Experience with graphic design software (Adobe Creative Suite, Canva, etc.).
• Familiarity with video editing tools (Adobe Premiere Pro, Final Cut Pro, etc.).
• Basic knowledge of WordPress, Storyblok, or other CMS platforms.
• Experience with email marketing (Mailchimp, CRM campaigns, automation tools, etc.).
• Experience in Automotive industry a plus but not essential.

Core Skills

• Degree in Business, Marketing, Communications, or a related field is preferred but not essential.
• Enthusiasm for digital media and marketing, with a strong desire to grow in the industry.
• Strong understanding of digital marketing principles and content creation tools.
• Excellent written and verbal communication skills.
• Strong organisational skills and attention to detail.
• Self-starter with the ability to work effectively in a team and adapt to a fast-paced environment.