Digital Marketing Executive

Reed; Birmingham; On-site; GBP 28,000 - 36,000; Full time

Job summary

Reed Marketing & Creative is partnering with a growing business to recruit a Digital Marketing Executive in Birmingham. You will own SEO and PPC activity, helping to bring key digital marketing functions in-house and support broader marketing initiatives.

You will manage website content, email campaigns, social media, and analytics to drive traffic, leads and commercial growth, with autonomy and a strong impact on performance.

Qualifications

• Proven experience in managing SEO and PPC campaigns.
• Experience across multiple digital channels including email, content, social media.

Responsibilities

• Manage and optimise SEO activity to improve visibility, traffic and rankings.
• Oversee PPC campaigns, monitor performance and ROI.
• Collaborate with agencies and internal stakeholders to achieve objectives.
• Create and deliver email marketing campaigns to support engagement and growth.
• Manage website content for UX and alignment with marketing goals.
• Support planning and delivery of social media activity.

Skills

SEO

PPC

Email marketing

Content marketing

Social media

Website management

Tools

Google Analytics

Google Ads

Search Console

Job description

Do you have hands‑on experience in SEO and PPC and enjoy seeing the direct impact of your digital marketing activity on business growth?

Are you a well‑rounded digital marketer who can confidently manage websites, email campaigns, social media, and digital performance across multiple channels?

If you can answer yes to the above questions, then this could be the PERFECT role for you!

Reed Marketing & Creative are currently working with a growing and well‑established business that is looking to recruit a Digital Marketing Executive to join its marketing team. This is an exciting opportunity for a proactive and commercially minded marketer to take ownership of SEO and PPC activity, helping to bring key digital marketing functions in‑house while supporting wider marketing initiatives across the business.

This role would suit someone who enjoys variety, is confident working autonomously, and is looking for a position where they can have a genuine impact on marketing performance and business growth.

Key Responsibilities:

• Manage and optimise SEO activity to improve website visibility, organic traffic, and search rankings.
• Oversee PPC campaigns, monitoring performance and identifying opportunities to improve ROI and lead generation.
• Work closely with external agencies and internal stakeholders to ensure digital marketing objectives are achieved.
• Create and deliver engaging email marketing campaigns to support customer engagement and business growth.
• Manage and update website content, ensuring a positive user experience and alignment with marketing objectives.
• Support the planning and delivery of social media activity across relevant platforms.
• Monitor, analyse and report on digital marketing performance, providing insights and recommendations for improvement.
• Assist in the creation of marketing content, including website copy, email campaigns, blogs and social media posts.
• Support lead‑generation activities and collaborate with the sales team where required.
• Act as a key point of contact within the marketing function, helping to provide continuity and support across the department.

The Successful Candidate Will:

• Have proven experience managing both SEO and PPC campaigns.
• Possess a broad understanding of digital marketing and experience working across multiple marketing channels.
• Have experience using tools such as Google Analytics, Google Ads, Search Console and email marketing platforms.
• Demonstrate strong knowledge of website management, social media and content marketing.
• Be comfortable analysing campaign performance and using data to make informed decisions.
• Have excellent organisational skills and the ability to manage multiple projects simultaneously.
• Be capable of working independently and taking ownership of digital marketing activity.

In Return You Will Receive:

A competitive salary, ongoing training and development, the opportunity to take ownership of key digital marketing channels, and the chance to join a growing business where your work will have a visible impact on marketing performance and commercial success.