Digital Marketing Executive

Reed Specialist Recruitment; Birmingham; On-site; GBP 25,000 - 35,000; Full time

Job summary

Reed Marketing & Creative is seeking a Digital Marketing Executive to join its marketing team in Birmingham. You will own SEO and PPC, manage websites, email campaigns, social media and multi-channel performance to drive growth.

The role requires hands-on experience across SEO, PPC and digital tools, with strong content marketing and analytics skills to influence business outcomes.

Qualifications

• Proven experience managing both SEO and PPC campaigns.
• Broad understanding of digital marketing across multiple channels.
• Experience with Google Analytics, Google Ads, Search Console and email platforms.
• Strong knowledge of website management, social media and content marketing.
• Analytical mindset with data-driven decision making.

Responsibilities

• Manage and optimise SEO activity to improve visibility and traffic.
• Oversee PPC campaigns and optimise ROI and lead generation.
• Collaborate with agencies and internal stakeholders to meet objectives.
• Create and deliver engaging email marketing campaigns.
• Update website content and ensure a positive user experience.
• Support social media planning and delivery across platforms.
• Monitor, analyse and report on campaign performance with insights.
• Assist in creating marketing content for website, blogs and social posts.
• Support lead-generation activities and collaborate with sales.
• Act as a key contact within the marketing function for continuity.

Skills

SEO

PPC

Digital marketing

Analytics

Tools

Google Analytics

Google Ads

Search Console

Email marketing platforms

Job description

Do you have hands‑on experience in SEO and PPC and enjoy seeing the direct impact of your digital marketing activity on business growth?

Are you a well‑rounded digital marketer who can confidently manage websites, email campaigns, social media, and digital performance across multiple channels?

If you can answer yes to the above questions, then this could be the PERFECT role for you!

Reed Marketing & Creative are currently working with a growing and well‑established business that is looking to recruit a Digital Marketing Executive to join its marketing team. This is an exciting opportunity for a proactive and commercially minded marketer to take ownership of SEO and PPC activity, helping to bring key digital marketing functions in‑house while supporting wider marketing initiatives across the business.

This role would suit someone who enjoys variety, is confident working autonomously, and is looking for a position where they can have a genuine impact on marketing performance and business growth.

Key Responsibilities:

• Manage and optimise SEO activity to improve website visibility, organic traffic, and search rankings.
• Oversee PPC campaigns, monitoring performance and identifying opportunities to improve ROI and lead generation.
• Work closely with external agencies and internal stakeholders to ensure digital marketing objectives are achieved.
• Create and deliver engaging email marketing campaigns to support customer engagement and business growth.
• Manage and update website content, ensuring a positive user experience and alignment with marketing objectives.
• Support the planning and delivery of social media activity across relevant platforms.
• Monitor, analyse and report on digital marketing performance, providing insights and recommendations for improvement.
• Assist in the creation of marketing content, including website copy, email campaigns, blogs and social media posts.
• Support lead‑generation activities and collaborate with the sales team where required.
• Act as a key point of contact within the marketing function, helping to provide continuity and support across the department.

The Successful Candidate Will:

• Have proven experience managing both SEO and PPC campaigns.
• Possess a broad understanding of digital marketing and experience working across multiple marketing channels.
• Have experience using tools such as Google Analytics, Google Ads, Search Console and email marketing platforms.
• Demonstrate strong knowledge of website management, social media and content marketing.
• Be comfortable analysing campaign performance and using data to make informed decisions.
• Have excellent organisational skills and the ability to manage multiple projects simultaneously.
• Be capable of working independently and taking ownership of digital marketing activity.

In Return You Will Receive:

A competitive salary, ongoing training and development, the opportunity to take ownership of key digital marketing channels, and the chance to join a growing business where your work will have a visible impact on marketing performance and commercial success.