Digital Marketing Executive

SF Recruitment; Birmingham; Hybrid; GBP 28,000 - 32,000; Full time

Job summary

A leading company in Birmingham is seeking a proactive Digital Marketing Executive to join their dynamic team. This role involves creating compelling digital content and managing multi-channel campaigns to promote the West Midlands as a prime investment destination. With a focus on collaboration and data-driven strategies, you'll be instrumental in shaping the organization's digital presence during an exciting transition period.

Qualifications

• 1–3 years’ experience in a marketing role, ideally B2B-focused.
• Strong writing and editing skills for engaging digital content.

Responsibilities

• Support development and execution of digital campaigns targeting investors.
• Create and optimize digital content across various formats.
• Monitor and report on campaign performance using analytics tools.

Skills

Digital Marketing

SEO

Content Creation

Google Analytics

Tools

CMS

Email Marketing Tools

Google Analytics

Job description

Digital Marketing Executive

Birmingham City Centre (Hybrid – 2 days in-office per week)

Full-time | Salary: Up to £32,000

Are you a proactive and creative digital marketer looking to make a real impact? An exciting opportunity has opened up for a Digital Marketing Executive to join a dynamic team focused on promoting the West Midlands as a leading destination for investment and innovation.

In this role, you’ll be part of a collaborative digital marketing team, working closely with internal specialists and the inward investment marketing function. You’ll help deliver compelling, data-driven digital content and campaigns that highlight the region’s sector strengths, strategic assets, and innovation potential to both UK and international investors.

As the organisation transitions into a new regional Economic Development Vehicle (EDV), this is a fantastic time to join and contribute to shaping its digital presence and strategic outreach.

Key Responsibilities

• Support the development and execution of always-on content plans and multi-channel digital campaigns targeting investors and business audiences.
• Create, publish, and optimise digital content across various formats (web, LinkedIn, email, blogs, infographics, etc.) aligned with sector propositions.
• Manage and update website content using a CMS, and collaborate on landing pages and lead generation tools.
• Coordinate with internal teams (marketing, design, business development, research) to brief and deliver campaign assets.
• Monitor and report on campaign performance using tools like Google Analytics 4, Looker Studio, Emplifi, and CRM data.
• Contribute to SEO improvements and enhance site structure to support investor journeys.
• Provide digital marketing support for key events and trade missions (e.g., Birmingham Tech Week, UKREiiF, MIPIM, and international delegations).

What They're Looking For

• 1–3 years’ experience in a marketing role, ideally B2B-focused.
• Familiarity with CMS platforms, email marketing tools, and social media (especially LinkedIn).
• Basic understanding of Google Analytics, SEO, and content performance metrics.
• Strong writing and editing skills, with the ability to turn insights into engaging digital content.
• Highly organised, with the ability to manage multiple projects and collaborate across teams.