Digital Marketing Executive

Bailies Coffee Roasters; Belfast; On-site; GBP 25,000 - 35,000; Full time

Job summary

Bailies Coffee Roasters seeks a Digital Marketing Administrator to enhance their online presence and optimize SEO strategies. This role involves managing marketing content and analyzing website performance, aimed at driving traffic and improving conversion rates. Join a passionate team dedicated to promoting specialty coffee with a commitment to excellence.

Benefits

MediCash Life Assurance

Qualifications

• Digital marketing experience required.
• Proficient with Google Ads and SEO software.
• Experience with Shopify or similar.

Responsibilities

• Deliver the digital marketing strategy and manage website maintenance.
• Create online marketing content and optimize user experience.
• Plan and implement PPC campaigns.

Skills

Digital marketing experience

Organisational skills

Problem solving

Flexibility

Tools

Google Ads

SEO software

Shopify

Semrush

Job description

The Role

As we continue to grow our business, we have new and exciting opportunity for a talented and enthusiastic digital marketing specialist to join our team.

The Digital Marketing Administrator will be tasked with improving digital marketing activities for Bailies Coffee Roasters. The role will be responsible for growing the brand online through driving traffic to the website, improving conversation rates, and improving the overall SEO on our website. Reporting to the Sales & Marketing Manager, this position will have responsibility for the online presence, SEO, website performance and general marketing activities.

KEY RESPONSIBILITIES AND DUTIES OPERATIONAL RESPONSIBILITIES

· Deliver the digital marketing strategy alongside the wider marketing team, ensuring results are reflective of the overall company ambition.

· Manage the ongoing maintenance of the website.

· Create new online marketing content.

· Optimise the website for the best user experience, monitoring and evaluating results and making recommendations for improvements/change.

· Plan, create and implement PPC campaigns.

· Take ownership of the Bailies SEO activity.

· Input and assist with creative campaigns and content.

· Manage and/or report any suspicious activity on any of the Company used platforms.

· Provide reports to the Sales & Marketing Manager as required.

GENERAL

• Promote the company positively at all times through the company values and strive to maintain and build upon the excellent reputation of the company.

• Conduct yourself in a trustworthy, reasonable and responsible manner when undertaking your duties.

• Promote a good and harmonious working environment where all are treated with respect and dignity and in which no form of intimidation or harassment is tolerated.

• Abide by all company policies and procedures and ensure that these are implemented in the area of responsibility.

• Within the context of the post, ensure full compliance with company health and safety requirements.

• Participate in staff development and training events.

• Any other duties deemed necessary with the postholder competency to ensure the effective operation of your role within the company.

Essential Criteria:

· Digital marketing experience.

· Proficient with Google Ads

· Experience with SEO software

· Experience with Shopify or similar software.

· Great organisational, planning and time management skills and good intuition.

· Flexible, with the ability to multi-task.

· Resourceful with a logical and methodological approach to problem solving.

Desirable Criteria:

· Experience in a broadly similar industry.

· A knowledge of specialty coffee.

· Experience using Semrush software.

Additional Benefits:

This role will include additional benefits outside of the salary, these include:

MediCash Life Assurance