Digital Marketing Executive

Haughey Recruitment; Dungannon; On-site; GBP 28,000 - 36,000; Full time

Job summary

A leading automotive company seeks a pro-active Digital Marketing Executive in Dungannon. This role involves creating impactful content, managing campaigns, and conducting market analysis to drive brand visibility. Join a dynamic team with opportunities for professional growth in a supportive environment.

Benefits

Competitive salary

Opportunities for professional development and training

Friendly and supportive team environment

Qualifications

• 2+ years of marketing experience required.
• Proficiency with digital marketing tools essential.
• Strong communication, writing, and presentation skills needed.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns.
• Develop and manage marketing content across various platforms.
• Conduct competitor analysis and market trend reviews.

Skills

Communication

Creative Thinking

Attention to Detail

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Google Analytics

Meta Business Suite

CRM software

Job description

Our client, an automotive company, has an opportunity for a Digital Marketing Executive to join their team.

Role Overview:

We are looking for a proactive and results-driven Digital Marketing Executive to join a dynamic team. You will play a key role in creating videos and content for social media platforms to enhance brand visibility and generate qualified leads.

Key Responsibilities:

1. Campaign Development & Execution: Plan, execute, and optimize integrated marketing campaigns across digital and offline channels to promote services and generate leads.
2. Content Creation: Develop and manage marketing content, including social media posts, blogs, videos, email newsletters, and brochures.
3. Digital Marketing: Manage SEO/SEM strategies, PPC campaigns, website updates, and social media channels to drive traffic and improve online visibility.
4. Brand Management: Ensure consistent branding across all platforms and materials in line with the company’s tone, values, and positioning.
5. Event Coordination: Organise and support marketing events, trade shows, and industry networking events to increase brand presence and engage key partners.
6. Market Research & Analysis: Conduct competitor analysis, customer surveys, and market trend reviews to inform strategy and identify opportunities.
7. CRM & Lead Nurturing: Work closely with sales and customer service teams to implement lead generation and customer retention initiatives.
8. Reporting: Monitor and report on marketing performance metrics and ROI to support decision-making and strategy refinement.

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 2+ years of marketing experience
• Proficiency with digital marketing tools (Google Ads, Analytics, Meta Business Suite, CRM software)
• Strong communication, writing, and presentation skills
• Creative thinking and attention to detail
• Ability to work independently and collaboratively in a fast-paced environment

Desirable:

• Graphic design skills (e.g., Canva, Adobe Creative Suite)

What's On Offer:

• Competitive salary
• Opportunities for professional development and training
• Friendly and supportive team environment

For more information on this Digital Marketing Executive opportunity, please contact Katie McGonigle at 02887440033.