Digital Marketing & CRM Lead at Puckator

Puckator

Sheffield

On-site

GBP 32,000 - 38,000

Full time

9 days ago

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Benefits offered by this job

Health plan

Cycle to work

Salary sacrifice pension scheme

Flexitime

Holiday purchase scheme

Professional development

Job summary

Puckator in Sheffield is seeking a Digital Marketing & CRM Lead to own the digital performance across paid media, SEO, CRM and website optimisation. This is a hands-on, high-impact role reporting into Marketing and supported by a Fractional CMO.

You’ll drive demand, optimise buyer journeys and coordinate agencies to deliver measurable growth, with opportunities for career progression in a growing international business.

Qualifications

Strong all-round digital marketing knowledge across SEO, PPC, paid social, CRM and email marketing.
Proven hands-on campaign management experience in SEO or PPC.
Experience building and optimising CRM, email marketing and marketing automation programmes.
Strong analytical skills with the ability to translate data into practical recommendations.

Responsibilities

Own and optimise paid media performance across Google Ads and paid social.
Drive SEO strategy to maximise visibility, product discovery and qualified traffic.
Build and refine CRM programmes and marketing automation workflows.
Improve website performance, conversion rates and buyer journeys through testing and data-driven insights.
Analyse data using GA4 and other reporting platforms to generate actionable insights.
Coordinate agencies and partners to deliver commercially focused campaigns.

Skills

Digital marketing

SEO

PPC

CRM

Email marketing

Analytics

Tools

GA4

Google Ads

CRM software

Job description

Digital Marketing & CRM Lead at Puckator in Sheffield, ENG, GB

This Full time on site position offers great opportunities for career growth.

We're looking for a commercially minded Digital Marketing & CRM Lead to take ownership of Puckator's digital performance, demand generation and customer lifecycle marketing. This is a hands-on, high-impact role where you'll lead our digital ecosystem across paid media, SEO, CRM and website performance, using data and insight to drive measurable commercial growth. Working closely with our Marketing Manager and wider marketing team, with strategic support from our Fractional CMO, you'll ensure every digital touchpoint works together to improve buyer journeys, generate demand and maximise commercial performance. This is a full-time, office-based role at our bespoke office in Park Hill, Sheffield, S2 5QD.

What you'll be doing

Own and optimise paid media performance across Google Ads and paid social.
Drive SEO strategy to maximise visibility, product discovery and qualified traffic.
Build and refine CRM programmes, automation workflows, customer segmentation, behavioural marketing journeys and lead nurturing campaigns.
Improve website performance, conversion rates and buyer journeys through ongoing optimisation, testing and data-driven insights.
Analyse website, campaign, CRM and customer behaviour data using Google Analytics 4 (GA4) and other reporting platforms to generate actionable commercial insights.
Support campaigns, product launches and category priorities across all digital channels.
Manage and coordinate specialist digital agencies and external partners, ensuring activity is aligned, commercially focused and delivering measurable value.
Collaborate closely with the Marketing Manager, Creative team and wider business to deliver integrated marketing campaigns.
Keep up to date with emerging digital marketing trends, platform developments and AI-powered marketing tools, identifying opportunities to improve efficiency and commercial performance.
Prepare regular digital performance reports and recommendations for the Marketing Manager, Fractional CMO and Board of Directors, providing clear insight into campaign performance, website activity, CRM effectiveness and opportunities for continuous improvement.

What we're looking for

Strong all-round digital marketing knowledge across SEO, PPC, paid social, CRM and email marketing.
Proven expertise in either SEO or PPC, with hands-on campaign management experience.
Experience building and optimising CRM, email marketing and marketing automation programmes.
Strong analytical skills with the ability to translate data into practical recommendations that improve commercial performance.
Experience using Google Analytics 4 and other reporting platforms.
Experience managing external agencies or specialist partners.
A collaborative, organised approach with excellent communication skills.
Commercial awareness and a focus on delivering measurable results rather than simply activity.
Experience within FMCG, wholesale or e-commerce would be advantageous.
Experience working across European markets is desirable.

Why this role?

This is an opportunity to take real ownership of digital marketing within a growing international business. You'll play a key role in shaping how customers discover, engage with and buy from Puckator, while influencing strategic decision-making through data, insight and continuous optimisation. Working alongside an experienced Marketing Manager and supported by our Fractional CMO, you'll have the opportunity to make a genuine commercial impact, help shape the future of our digital marketing function and contribute to the continued growth of one of the UK's leading wholesale giftware businesses.

Additional information

Salary: £32,000-£38,000 per annum (DOE).

Working hours: Monday to Friday, 8:00am-4:00pm or 9:00am-5:00pm. Following successful completion of probation, you'll have access to greater flexibility around your working pattern, with agreed core hours.