Digital Marketing Executive

PenCarrie Ltd; Willand; On-site; GBP 28,000 - 42,000; Full time

Job summary

PenCarrie Ltd, a UK-based leading B2B supplier to the garment decoration industry, is seeking a Digital Marketing Executive to join its growing team. You will develop and optimise campaigns across SEO, email, paid social and analytics to drive brand awareness and commercial performance.

Reporting to the Channel Marketing Manager, you will collaborate with Brand, Creative and Digital teams to deliver data-led initiatives, manage campaigns and report on ROI.

Qualifications

• 3+ years in Digital Marketing roles (Executive or Specialist).
• Experience across SEO, email marketing and paid social advertising.
• Proficient in Google Analytics and marketing automation tools.
• CIM Level 4 or equivalent; B2B marketing experience preferred.

Responsibilities

• Execute and optimise digital marketing across multiple channels.
• Collaborate with Brand, Creative and Digital teams to drive awareness.
• Analyse data to improve campaigns and reporting.
• Coordinate SEO, content optimisation, email marketing and paid social.

Skills

SEO

Paid social

Audience segmentation

CRM marketing

Google Analytics

Marketing automation

CRM systems

B2B marketing

SEMrush

Ahrefs

Education

CIM Level 4 or above

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Are you a data-driven Digital Marketing professional looking for your next challenge? Do you thrive on creating engaging campaigns, optimising performance and using insights to drive results?

We're looking for an experienced Digital Marketing Executive to join our growing Marketing team. If you have experience across SEO, email marketing, paid social, LinkedIn advertising, Google Analytics and campaign management, this could be the perfect opportunity to further your digital marketing career with one of the UK's leading B2B suppliers to the garment decoration industry.

This is an exciting opportunity to join one of the UK's leading B2B suppliers to the garment decoration industry and play a key role in supporting customer success through effective digital marketing. With over 35 years of success, 3,700+ product lines and partnerships with more than 76 leading brands, PenCarrie is trusted by thousands of customers across the UK and beyond. As a family-owned business with more than 300 team members, we're proud of our people-first culture, strong values and ambitious plans for the future.

About the Role:

Reporting to the Channel Marketing Manager, you'll be responsible for executing and optimising digital marketing activity across multiple channels. Working closely with Brand, Creative and Digital teams, you'll help drive brand awareness, customer engagement and commercial performance through data-led marketing initiatives.

This is an ideal opportunity for someone with a solid digital marketing foundation who wants to broaden their expertise across SEO, content optimisation, email marketing, paid social advertising, campaign management and digital analytics.

What You'll Be Doing:

SEO & Search Marketing

• Support SEO strategy and content optimisation initiatives
• Conduct keyword research and improve website content performance
• Optimise metadata, on-page content and search visibility
• Monitor organic performance and identify growth opportunities
• Support content development for emerging AI-powered search experiences

Email Marketing & CRM

• Create and deliver targeted email marketing campaigns
• Support audience segmentation and personalised customer communications
• Manage campaign testing and optimisation activities
• Analyse engagement metrics and identify improvement opportunities

Organic & Paid Social Media

• Plan, schedule and publish engaging social content
• Support brand awareness and audience growth across social platforms
• Execute and optimise paid social campaigns, particularly on LinkedIn
• Develop audience targeting strategies and campaign testing plans
• Monitor performance and maximise ROI

Analytics & Performance Reporting

• Track campaign performance using Google Analytics and other platforms
• Generate reports and actionable insights
• Make data-driven recommendations to improve campaign effectiveness
• Support continuous optimisation across all digital channels

Campaign Management

• Coordinate and deliver integrated marketing campaigns
• Work collaboratively with internal stakeholders
• Manage multiple projects and deadlines effectively
• Identify opportunities for process improvement and innovation

What We're Looking For:

• 3+ years' experience in a Digital Marketing Executive, Digital Marketing Specialist or similar role
• SEO campaigns
• Paid social advertising
• Audience segmentation and CRM marketing
• Experience using: Google Analytics
• Experience using: Marketing automation tools
• Experience using: CRM systems
• Strong understanding of: Search Engine Optimisation (SEO)
• Strong understanding of: Content optimisation
• Strong understanding of: Customer journey and lifecycle marketing
• Strong understanding of: AI-driven search and evolving digital marketing trends
• Excellent communication, organisation and project management skills
• Data-driven mindset with strong analytical capabilities
• CIM qualification (Level 4 or above) or equivalent
• B2B marketing experience
• Experience with SEMrush, Ahrefs or Google Search Console
• Additional paid media, analytics or social platform experience

Why Join PenCarrie?

At PenCarrie, our purpose is simple: "The partner that enables exceptional customer success."

We're proud to offer an environment where people can thrive, develop and make a meaningful impact. Our values guide everything we do:

• Dedicated to customer success
• Building strong and respectful relationships
• Looking forward and embracing change
• Being proud of everything we do
• Growing responsibly

If you're passionate about digital marketing, enjoy working collaboratively and are looking to develop your career within a successful and growing business, we'd love to hear from you.

Join Team PenCarrie and help us deliver exceptional customer success.