Digital Marketing Channel Lead

National House Building Council; Milton Keynes; Hybrid; GBP 38,000 - 40,000; Full time

Job summary

Join a forward-thinking organization as a Digital Marketing Channel Lead, where you'll spearhead SEO and PPC strategies to drive traffic and conversions. In this dynamic role, you will lead innovative campaigns, optimize content for search engines, and collaborate with diverse teams to create impactful marketing initiatives. This position offers a unique opportunity to grow within a supportive environment that values flexibility and personal development. Be part of a team that is dedicated to raising industry standards and making a difference in the housing sector. Your contributions will directly influence the company's success and online presence.

Benefits

27 days annual leave + bank holidays

Enhanced pension scheme (up to 10.5%)

Life assurance

Subsidised private medical insurance

Employee discounts platform

Enhanced maternity, paternity, and adoption leave

Qualifications

• Proven experience in SEO and PPC campaigns.
• Strong analytical skills to assess campaign performance.
• Ability to create engaging and optimised digital content.

Responsibilities

• Lead SEO and Paid Search initiatives to enhance visibility.
• Develop and optimise digital content for various platforms.
• Collaborate with teams to deliver integrated marketing campaigns.

Skills

SEO

PPC

Paid Social Campaigns

Content Development

Analytical Skills

Education

Degree in Marketing or Related Field

Tools

Google Ads

Google Analytics

SEMrush

Ahrefs

Job description

Job role: Digital Marketing Channel Lead – SEO and PPC

Salary: £38,000 – £40,000 + 6% performance bonus

Working location: Hybrid – 2-3 days a week in the Milton Keynes office, with flexibility depending on business need

Employment type: Full time, Permanent

Job summary

We’re looking for a versatile and results-focused Digital Marketing Channel Lead to join our marketing and communications team. In this role, you'll lead SEO and Paid Search (including social and display advertising) while contributing to other marketing channels and content development. You’ll be hands-on with campaigns, analysis, and optimisation - helping us drive traffic, boost conversions, and maintain a strong online presence.

What you’ll be doing

• Leading on SEO and Paid Search to boost visibility, traffic, and conversions
• Running and optimising Paid Social Ads across platforms
• Developing engaging, search-optimised content (e.g., articles, landing pages) that meet UX and SEO requirements
• Working closely with external agencies and internal teams to deliver integrated campaigns across a mix of channels
• Using tools like Google Analytics to track performance and report insights
• Supporting wider digital marketing activities beyond search and paid media

What we’re looking for

• Experience in SEO, Paid Search (PPC), and Paid Social campaigns
• Strong knowledge of Google Ads, Google Analytics, and SEO tools like SEMrush or Ahrefs
• Confidence in creating and optimising digital content that drives results
• Analytical mindset with a good grasp of campaign performance metrics
• Proactive and comfortable juggling multiple projects
• A generalist approach – happy to flex across digital and marketing priorities

What we offer

Our benefits package includes:

• 27 days annual leave + bank holidays
• Enhanced pension scheme (up to 10.5%)
• Life assurance
• Subsidised private medical insurance
• Employee discounts platform
• Enhanced maternity, paternity, and adoption leave and pay for all new parents

+ many more!

Who we are

At NHBC, we pride ourselves on being truly unique. No other organisation in our sector matches the range of services and scale we provide. As the market leader, we are recognised as the go-to for new home warranties and insurance. Our team is united by a core purpose: to raise the standards of house building and protect homeowners.

Why you should join us

As a modern, family-friendly employer, we’re in a phase of rapid growth, embracing technology, data, and new ways of working. We’re seeking passionate, skilled, and driven individuals to join us on this exciting journey.

Once onboard, you’ll have access to fantastic opportunities for personal and career growth. You’ll receive thorough training, continuous development, and the chance to earn recognised qualifications and professional memberships to support your journey.

We support flexible working and encourage our colleagues to find a balance that suits them. While we may not be able to accommodate every request, we’re always happy to have a conversation about flexible working arrangements.

Our inclusive culture

We are dedicated to fostering an inclusive culture where everyone feels empowered to bring their authentic selves to work. We believe in the right of all our employees and customers to be treated fairly, with dignity and respect, and free from discrimination. Our active employee networks support colleagues and their allies, providing safe spaces for open conversations and idea-sharing.

#li-hybrid

Why NHBC

Work for the UK’s leading independent provider of warranty and insurance for new-built homes.

We have a range of job opportunities across the UK, including field and home-based roles within corporate, business operations, and field tech. We welcome experienced professionals and those new to the world of work such as trainees, and with our flexible working approach, we are open to helping you find a role that works for you.

Why work for NHBC

NHBC colleagues have access to a wide range of additional benefits, and we ensure our packages are attractive to current and potential employees.

Flexibility

We offer a yearly performance-based bonus to all employees based on a percentage of salary.

Holiday and leave

27 days holiday + bank holidays with the opportunity to purchase extra days.

Enhanced leave and pay, including equalised maternity, paternity, and adoption leave and pay for all new parents.

Salaries and diversity

We benchmark our salaries against the wider market to ensure our packages are attractive. Our Diversity, Equity, and Inclusion (DE&I) strategy focuses on respecting and valuing our diverse workforce and building a more inclusive workplace.

If you're interested in working at NHBC but haven't found a role for you, please upload your CV. We will contact you if a suitable position becomes available and will keep your CV on file for up to 18 months. Check our careers page regularly for new opportunities.

NHBC engages with preferred recruiters or agencies on a formal basis. Unsolicited applications from recruiters without signed terms of business will not be considered, and NHBC will not pay any fees in such cases.