Digital Marketing Automation & Analytics Specialist

Close Brothers Motor Finance; Doncaster; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Close Brothers Motor Finance is seeking a marketing professional to deliver digital marketing initiatives and support automation, website optimisation, paid media, SEO and performance analytics. You will work as part of the Marketing Team to engage dealer and broker partners with great attention to detail.

The role focuses on creating marketing automation programmes, maintaining accurate content, and collaborating with agencies across multiple sites, with a bias toward data-driven decisions and

Qualifications

• Experience creating marketing automation programmes.
• Experience using email platforms or marketing automation/CRM software.
• Strong attention to detail and data-driven approach.

Responsibilities

• Support building and scheduling effective marketing automation programmes that engage dealer and broker audiences.
• Ensure website copy is up to date and content is optimised for search engines and AI platforms.
• Support the creation of paid social activity.
• Track and report on the performance of digital marketing activity.
• Build effective stakeholder relationships with the wider marketing team and agencies.

Skills

Marketing automation

CRM software

Email marketing

Analytical skills

Attention to detail

Presentation skills

Tools

Marketing platforms

CRM software

Job description

Close Brothers Motor Finance is seeking a marketing professional to deliver digital marketing initiatives and support automation, website optimisation, paid media, SEO and performance analytics. You will work as part of the Marketing Team to engage dealer and broker partners with great attention to detail.

The role focuses on creating marketing automation programmes, maintaining accurate content, and collaborating with agencies across multiple sites, with a bias toward data-driven decisions and