Digital Marketing Manager

Ignite Digital; Bath; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

10% annual bonus

34 days holiday

Private medical coverage

Income protection

Life assurance

Interest-free travel loans

Life event days

Interest-free travel loans

Job summary

A leading fintech company in Bath is looking for a Digital Marketing Manager to spearhead lead generation and enhance customer retention through innovative digital strategies. The role includes managing marketing automation, website strategy, and collaborating across teams. The ideal candidate has strong digital marketing experience, preferably in financial services, and will enjoy a competitive salary, hybrid working model, and excellent benefits including a 10% annual bonus.

Qualifications

• Proven experience in digital marketing, especially in fintech.
• Strong understanding of marketing automation tools.
• Ability to analyze data and improve campaign performance.
• Strong background in digital marketing, preferably in financial services.
• Data analytics and web tracking knowledge (Google Analytics).
• Strategic thinker with project management skills.

Responsibilities

• Drive qualified leads through digital channels.
• Manage marketing automation strategy and tech stack.
• Collaborate across teams to enhance customer acquisition.
• Manage the marketing automation strategy and tech stack.
• Oversee website strategy, UX, and content management.
• Enhance SEO and organic search results.
• Collaborate with sales, marketing, and tech teams to optimize customer acquisition and retention.

Skills

Marketing automation expertise

CRM experience

CMS proficiency

Digital marketing background

Data analytics knowledge

Strategic thinking

Project management skills

Tools

HubSpot

Salesforce

WordPress

Drupal

Google Analytics

Job description

Join a dynamic, multi-award-winning fintech as a Digital Marketing Manager. This role is pivotal in driving lead generation, improving conversion rates, and enhancing customer retention. You'll lead marketing automation, manage the digital marketing tech stack, and collaborate across teams to innovate digital strategies.

Key Responsibilities:

• Drive qualified leads through digital channels.
• Reduce service inquiries with innovative digital solutions.
• Analyze and improve campaign performance.
• Manage the marketing automation strategy and tech stack.
• Oversee website strategy, UX, and content management.
• Enhance SEO and organic search results.
• Collaborate with sales, marketing, and tech teams to optimize customer acquisition and retention.

Skills & Experience:

• Expertise in marketing automation (HubSpot preferred).
• CRM experience, preferably Salesforce.
• Proficient in CMS (WordPress/Drupal).
• Strong background in digital marketing, preferably in financial services.
• Data analytics and web tracking knowledge (Google Analytics).
• Strategic thinker with excellent project management skills.
• Competitive salary with a discretionary 10% annual bonus.
• 34 days holiday, with the option to buy/sell extra days.
• Private medical coverage, income protection, and life assurance.
• Hybrid working model (min 1 day per week in office)
• Additional perks like life event days and interest-free travel loans.

Apply Now:

Elevate your career by joining a fintech that values innovation, professional growth, and work-life balance.