Digital Marketing and eCommerce Manager

Calor Gas Ltd; Warwick; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Digital Marketing and eCommerce Manager to spearhead their digital transformation. In this pivotal role, you will develop and execute innovative strategies to enhance customer experiences across digital platforms. Your leadership will drive the performance of integrated marketing campaigns, ensuring alignment with business objectives. You will collaborate with cross-functional teams to optimize user journeys and manage agency partnerships. This role offers a unique opportunity to shape digital initiatives in a forward-thinking environment, making a significant impact on the company's commercial success.

Benefits

25 days annual leave plus 8 Bank Holidays

Private Medical Insurance

Company pension scheme

Life Assurance

Shopping Discounts

Qualifications

• Proven experience in digital marketing and eCommerce leadership.
• Strong knowledge of digital marketing channels and hands-on experience.

Responsibilities

• Lead the strategy and execution of digital marketing and eCommerce activities.
• Oversee performance and improvements of digital platforms.

Skills

Digital Marketing Leadership

eCommerce Strategy

SEO

PPC

Content Marketing

Performance Reporting

Stakeholder Management

Strategic Thinking

Education

Degree in Marketing

Equivalent Professional Experience

Tools

Google Analytics

Salesforce

Sitecore

Magento

Jira

Tag Manager

Google Optimize

Job description

As the leading player in the UK LPG market, things rarely stand still at Calor, where an innovative and best-practice management culture naturally leads to varied and exciting employment opportunities. Find out more about our exciting and varied opportunities.

Job search

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Work type

• FTC / Temporary 1

Locations

West Midlands

• Warwick 1

Categories

• Marketing 1

Digital Marketing and eCommerce Manager

Apply now Job no: 507847
Work type: FTC / Temporary
Location: Warwick
Categories: Marketing

About the Role

We are seeking a dynamic and forward-thinking Digital Marketing and eCommerce Manager to lead our digital transformation efforts at Calor. In this pivotal role, you will drive the development and execution of Calor’s digital marketing and eCommerce strategies, with a key focus on delivering an exceptional digital customer experience.

Reporting to the Senior Marketing & Insights Manager, you will be responsible for leading the Digital Marketing team and acting as the Business Owner for Calor’s suite of digital platforms. This includes lead generation, website content management, performance tracking, and platform optimisation, all aimed at enhancing Calor’s digital footprint and commercial performance.

Key Responsibilities

Lead the strategy, execution, and continuous optimisation of digital marketing and eCommerce activities.

Serve as Business Owner for Calor’s digital platforms, overseeing the performance, front-end development, customer experience (CEx/UX), and ongoing improvements of:

My Calor (Global SHVE portal for bulk gas account management)

Network Portal

Support the development of new digital platforms, including those for cylinder management, the digital help centre, and an enhanced Network Portal.

Collaborate with cross-functional teams (Apps & Platforms, Sales) to maximise platform performance.

Develop and deliver a Conversion Rate Optimisation (CRO) programme to enhance user journeys and online outcomes.

Oversee the execution of integrated digital marketing campaigns including SEO, PPC, display advertising, email marketing, and website content updates.

Manage agency partnerships and project delivery, ensuring digital initiatives are prioritised, delivered on time, and aligned with business objectives.

Forecast and manage digital marketing and eCommerce budgets in collaboration with the Senior Marketing & Insights Manager.

Monitor and report on digital performance metrics, drawing actionable insights and recommendations for continuous improvement.

Lead and develop a high-performing Digital Marketing and eCommerce team, setting KPIs and providing strategic direction and support.

Key Skills & Experience

Degree in Marketing or a related discipline, or equivalent professional experience.

Proven experience in digital marketing and eCommerce leadership, including planning, decision-making, and budget ownership.

Strong knowledge of digital marketing channels, with hands-on experience in:

Google Analytics, SEO, CRO, and content marketing

CMS and enterprise-level eCommerce platforms

Campaign planning and execution across multiple digital channels

Performance reporting and stakeholder management

Experience with tools such as Salesforce, Sitecore, Magento, dotmailer, Jira, Google Analytics, Tag Manager, and Google Optimize is beneficial.

Skilled in content creation, email marketing (automation and campaigns), and agency management.

Proficient in Excel; working knowledge of HTML and Photoshop is advantageous but not essential.

Strong strategic thinking and communication skills, with a results-oriented mindset.

What we can offer you!

• 25 days annual leave plus 8 Bank Holidays
• Private Medical Insurance
• Company pension scheme (Salary sacrifice - single matched contributions to 4.5% for first 2 years, up to 7.5% after 2 years)
• Life Assurance
• Shopping Discounts

Advertised: 24 Apr 2025 GMT Daylight Time
Applications close: 08 May 2025 GMT Daylight Time