Digital Marketing and AI Growth Manager

NRL; Wigan; Hybrid; GBP 65,000 - 85,000; Full time

Benefits offered by this job

22 days holiday

Competitive pension

Health Cash Plan

Personal finance coach

Flexible working hours

Long service awards

EV leasing

Job summary

NRL Group is seeking a Digital Marketing and AI Growth Manager to drive visibility and performance across our digital ecosystem. Hybrid role based in Wigan, with two days in the office, blending technology, marketing and innovation to strengthen brand authority.

You will lead SEO, GEO and AI search strategies, oversee website governance, CRO initiatives, and analytics to inform decisions and demonstrate impact. Strong experience in GA4, CRM integrations and CMS is essential.

Qualifications

• Extensive B2B and B2C digital marketing experience.
• Strong knowledge of technical SEO, GEO and AI search principles.
• Experience managing websites, CMS platforms and supplier relationships.
• Proficiency with GA4, Search Console, CRM integrations and reporting tools.
• Analytical mindset translating data into strategic recommendations.
• Proven experience leading CRO programmes and digital transformation projects.
• Confident communicator with excellent project management and stakeholder engagement.

Responsibilities

• Deliver SEO, GEO and AI search strategy to increase digital visibility and authority.
• Oversee digital estate governance, website development and performance across brands.
• Lead CRO initiatives and shape user journeys to boost engagement and lead generation.
• Manage marketing technology platforms and automation workflows.
• Build dashboards, insights and analytics for strategy and performance reporting.
• Drive AI adoption and experimentation across marketing activities.
• Collaborate with experts to develop authoritative content building brand trust.
• Guide agency partnerships and internal teams to optimise the digital footprint.

Skills

Digital marketing

SEO

GEO search

AI search

GA4

CRM integrations

Data analytics

Stakeholder mgmt

Tools

GA4

Search Console

CMS platforms

Reporting tools

Job description

As our Digital Marketing and AI Growth Manager, you’ll lead the visibility, performance and evolution of NRL Group’s digital ecosystem. This role would suit someone who thrives at the intersection of technology, marketing, and innovation — blending strategic insight with hands-on digital execution to strengthen our brand authority across traditional and emerging AI-driven search environments.

Who are the NRL Group? The NRL Group is proud to be certified™ as a Great Place To Work®, with a 95% satisfaction score from colleagues, as well as being recognised as a 2025 UK Best Workplace™. For over 40 years, we’ve delivered engineering recruitment, workforce solutions and contracting services, supported by talented people across our businesses. Our commitment to continuous improvement and innovation has earned us industry recognition, including APSCo UK’s Recruitment Company of the Year (£50-250m). We are a Living Wage Employer, a Disability Confident Committed employer, and have a strong focus on colleague wellbeing, development and inclusion. We offer personalised development plans, mental health first aiders and flexible career pathways to help everyone find the right role for them.

Location and Working Pattern

Hybrid role based in Wigan, with two days per week in the office.

Responsibilities

• Deliver NRL Group’s SEO, GEO and AI search strategy to increase digital visibility and authority.


• Oversee digital estate governance, managing website development and performance across multiple brands.


• Lead conversion rate optimisation (CRO) initiatives, shaping user journeys to improve engagement and lead generation.


• Manage and enhance marketing technology platforms and automation workflows.


• Build and maintain dashboards, insights and analytics to inform strategy and performance reporting.


• Drive innovation through AI adoption and experimentation across marketing activities.


• Collaborate with subject matter experts and stakeholders to develop authoritative content that builds brand trust.


• Guide agency partnerships and internal teams to optimise our overall digital footprint.

Requirements

• Extensive B2B and B2C digital marketing experience.


• Deep knowledge of technical SEO, GEO and AI search principles.


• Experience managing websites, CMS platforms and supplier relationships.


• Proficiency with GA4, Search Console, CRM integrations and reporting tools.


• Strong analytical mindset, with the ability to translate data into strategic recommendations.


• Proven experience leading CRO programmes and digital transformation projects.


• Confident communicator with excellent project management and stakeholder engagement skills.

Nice‑to‑have

• Experience in recruitment, engineering, technical or service-based sectors.


• Exposure to multi-brand marketing environments or complex website migrations.

Benefits

Just some of the benefits you will be able to access when you join the NRL Group include:

• 22 days holiday, rising to 25 after 5 years' continued service, with the option to purchase additional days each year


• Competitive pension scheme


• Health Cash Plan medical expense allowance


• Personal finance coach, health checks and tailored financial advice


• Working hours flexibility


• Long service awards


• Electric vehicle leasing


• Benefits platform including wellbeing support, cycle to work scheme, paid charity days and life assurance

The NRL Group connect global companies with the right people to bring engineering projects to life. Supporting contracting companies with energy transition plans and working with our clients to create a cleaner, greener future.

We welcome applications from every walk of life and are committed to diversity within the industries we support, as a certified Inclusive Recruiter and Armed Forces friendly employer.