Senior SEO & GEO Manager

NP Digital; Greater London; Hybrid; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Private Health Insurance

Company pension

Life insurance

Summer Fridays

Work from abroad scheme

Cycle to Work

Job summary

NP Digital seeks a Senior SEO & GEO Manager to lead organic search strategy for enterprise clients. You will own client strategy, performance and senior stakeholder relationships while mentoring team members from Executive to Strategist level.

The role spans traditional SEO and AI/ GEO, driving visibility across Google Search, AI Overviews and emergent AI platforms. London-based with hybrid working, you will collaborate across functions to deliver measurable impact.

Qualifications

• 8+ years of experience in SEO, organic search or a closely related discipline.
• 2+ years of experience managing and developing SEO professionals.
• Strong understanding of modern SEO across technical, content, authority and off-page disciplines.
• Strong understanding of AI Search and GEO, including how brands can improve visibility in LLMs and generative search.

Responsibilities

• Lead SEO and GEO strategy across complex enterprise accounts, translating client objectives into clear growth plans.
• Develop strategies covering traditional search and AI-driven discovery across Google Search, AI Overviews, ChatGPT and other platforms.
• Identify opportunities across technical SEO, content, authority, entities, structured data and off-site visibility.
• Lead keyword, topic, entity and audience research to understand how customers search and engage with brands.
• Mentor and develop SEO team members, providing coaching and progression opportunities.
• Collaborate with Content, Digital PR, Paid Media, Data and UX to deliver integrated search strategies.

Skills

SEO strategy

Team leadership

Analytics

GA4

Stakeholder management

Mentoring

Tools

GA4

Google Analytics 4

Google Search Console

Looker Studio

SEMrush

Ahrefs

Profound

WriteSonic

Job description

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

This role is available due to an internal transition, offering a great opportunity for a new team member to join and make an impact.

We are looking for a Senior SEO & GEO Manager to lead organic search strategy across some of NP Digital’s highest-priority and most complex enterprise clients.

The role spans traditional SEO, AI Search and Generative Engine Optimisation (GEO), with responsibility for helping clients improve visibility across Google Search, AI Overviews and emerging AI platforms including ChatGPT, Gemini and Perplexity.

You will own client strategy, performance and senior stakeholder relationships, while also managing and developing team members from Executive through Strategist level.

As the team continues to scale, you will support the Director of Earned Media & Associate Director of SEO & GEO in developing our SEO and GEO proposition, processes, measurement frameworks and ways of working. You will also contribute to new business through audits, opportunity analysis and pitch support.

This is a hands-on leadership role requiring strong strategic thinking, commercial awareness and the ability to move comfortably between client leadership, team development and detailed organic search analysis.

To be considered, candidates must currently reside and be eligible to work in the UK.

ABOUT THE RESPONSIBILITIES

• Lead SEO and GEO strategy across complex enterprise accounts, translating client objectives into clear, prioritised organic growth plans.
• Develop strategies covering traditional search and AI-driven discovery, including Google Search, AI Overviews, ChatGPT, Gemini, Perplexity and other emerging platforms.
• Identify opportunities across technical SEO, content, Digital PR, authority, entities, structured data and off-site visibility.
• Use search, analytics and AI visibility data to identify opportunities, prioritise activity and demonstrate commercial impact.
• Lead keyword, topic, entity and audience research to understand how customers search, discover and evaluate brands across traditional and generative search.
• Develop content strategies designed for both search performance and AI discoverability, including extractability, citation potential, authority and topical coverage.
• Monitor organic visibility, AI visibility, citations, traffic, conversions and other relevant KPIs, turning performance data into clear recommendations.
• Stay ahead of changes across search engines, LLMs and AI discovery platforms, translating developments into practical client strategies.
• Own senior client relationships, confidently presenting strategy, performance, recommendations and industry developments.
• Manage, mentor and develop SEO team members, providing regular coaching, feedback and opportunities for progression.
• Provide strategic oversight and quality assurance across work produced by junior team members and contractors.
• Support the Director of Earned Media with team planning, resource management, capability development and the evolution of NP Digital’s SEO and GEO offering.
• Lead internal training and knowledge sharing across SEO, GEO and wider digital marketing topics.
• Support new business opportunities through audits, opportunity sizing, strategic recommendations and pitch presentations.
• Collaborate with Content, Digital PR, Paid Media, Data, UX and other specialist teams to deliver integrated search strategies.

ABOUT YOU

• 8+ years of experience in SEO, organic search or a closely related discipline.
• 2+ years of experience managing and developing SEO professionals.
• Strong understanding of modern SEO across technical, content, authority and off-page disciplines.
• Strong understanding of AI Search and GEO, including how brands can improve visibility, citations and representation within LLMs and generative search experiences.
• Experience developing organic search strategies for large, complex or enterprise websites.
• Strong analytical skills and the ability to turn large datasets into clear insights, priorities and commercial recommendations.
• Experience using platforms such as Google Analytics 4, Google Search Console, Looker Studio, SEMrush, Ahrefs and enterprise SEO platforms.
• Experience with AI visibility or LLM monitoring platforms (e.g. Profound and WriteSonic) is highly desirable.
• Strong understanding of content strategy, entity optimisation, structured data, E-E-A-T and digital authority.
• Comfortable working with technical SEO teams and translating technical issues into clear business priorities.
• Strong client leadership and presentation skills, including experience communicating with senior stakeholders.
• Demonstrated experience mentoring, developing and leading a diverse range of SEO talent.
• Strong organisational, prioritisation and project management skills.
• Commercial awareness and the ability to connect organic search activity to wider business objectives.
• Curiosity and adaptability, with a strong interest in how search behaviour, AI platforms and digital discovery continue to evolve.
• Comfortable contributing to NP Digital’s thought leadership across SEO, GEO and the wider search industry.

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees.

• London location with flexible/hybrid work format
• Fun and collaborative workplace with a supportive team
• Regular team socials, lunches and activity days
• Direct access to Senior Management for a real voice in company direction
• Share in our success with our company bonus scheme
• Coverage of monthly mobile phone contract bill (up to £30)
• Recognition program and monthly prizes
• 25-Day holiday allowance (increases after 2 years)
• Employee Assistance Programme
• Virtual GP Access and Mental Health Support resources
• Company pension and life insurance
• Private Health Insurance
• Summer Fridays for early weekends
• Work from abroad scheme
• Office amenities: tea, coffee, fruit, and snacks
• Cycle to Work & Electric Car Scheme

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.