Digital Marketing & Analytics Executive

Career Legal; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Career Legal, a leading law firm in Greater London, is seeking a Digital Marketing & Analytics Executive to enhance their marketing efforts. The role involves managing digital reporting, analyzing trends, and supporting marketing campaigns. Candidates should have over 3 years of B2B digital marketing experience, a strong grasp of Google Analytics, and familiarity with email marketing platforms. The position offers a collaborative environment where ideas are encouraged and development is prioritized.

Qualifications

• 3+ years’ experience in a digital marketing role within a B2B or professional services environment.
• Strong working knowledge of GA4, analytics and reporting.
• Experience with email marketing platforms and CMS systems.

Responsibilities

• Own and evolve digital reporting, dashboards and analytics frameworks.
• Turn performance data into meaningful insights and recommendations.
• Support and deliver email marketing campaigns and marketing automation.
• Manage website content updates via CMS.

Skills

Digital marketing expertise

Analytics knowledge

Email marketing experience

CMS management

Stakeholder collaboration

Tools

GA4

Google Analytics tools

Email marketing platforms

Job description

A leading London law firm are looking to hire a Digital Marketing & Analytics Executive to join their Marketing & Business Development team. This is a newly created role, designed to strengthen digital performance, analytics and reporting across the firm’s marketing activity.

This opportunity will suit someone who is genuinely passionate about analytics, enjoys working with data, and wants to play a key role in shaping how digital performance is measured, understood and improved within a professional services environment.

You’ll be joining a brilliant, collaborative and highly supportive team, where digital is valued, ideas are encouraged, and development is taken seriously.

The Role

This is a hands‑on digital role with a strong analytics focus, covering:

• Owning and evolving digital reporting, dashboards and analytics frameworks (GA4 and related tools)
• Turning performance data into meaningful insight, trends and recommendations
• Supporting and delivering email marketing campaigns and marketing automation
• Managing website content updates via CMS and supporting campaign landing pages
• Supporting social media publishing and paid LinkedIn activity as needed
• Working closely with CRM, BD and Events teams

Experience

• 3+ years’ experience in a digital marketing role within a B2B or professional services environment
• Strong working knowledge of GA4, analytics and reporting — with a real enthusiasm for insight and optimisation
• Experience with email marketing platforms and CMS systems
• Confident editing content and working across multiple stakeholdersNaturally curious, organised and detail‑oriented
• Enjoys collaborating within a team but comfortable owning their space

Experience within a law firm or wider professional services environment is highly desirable.