Digital Marketing and Data Executive

Anthem Consulting; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Anthem Consulting is assisting a growing, popular law firm in London with a Digital Marketing and Data Analytics Executive role. The position blends digital marketing with data analytics, BI, and AI to strengthen the firm's brand and performance.

You will join a close-knit Business Development team and lead analytics initiatives, build Power BI dashboards, and support data-driven campaigns across SEO, website, social media, email, and paid media, in a hybrid London setting.

Qualifications

• Experience in marketing analytics or business intelligence is highly sought after.
• Experience developing Power BI dashboards and using Google Analytics is required.
• Experience in a professional services environment is essential.

Responsibilities

• Analyse the performance of SEO, website, social media, email marketing and paid media.
• Develop and maintain interactive dashboards using Power BI.
• Support integration of marketing data to aid data automation and workflows.
• Support campaign planning through audience segmentation.
• Update the intranet and firm’s website.

Skills

Marketing analytics

Data analytics

Audience segmentation

Tools

Power BI

Google Analytics

AI tools

Job description

Digital Marketing and Data Executive at a growing, popular law firm. London-based with hybrid working

A growing and highly regarded law firm is looking for a Digital Marketing & Data Executive to join its close-knit Business Development team. You will join an ambitious digital marketing function that is helping shape how the firm uses data, analytics, and emerging AI technologies to strengthen its brand, engage audiences, and improve marketing performance.

This is much more than a traditional digital marketing role. You will have the opportunity to combine your marketing expertise with analytics, business intelligence, automation and AI, working on projects that have a genuine impact across the firm.

Key Duties of the Digital Marketing and Data Analytics Executive Include:

• Analyse the performance of SEO, website, social media, email marketing and paid media
• Develop and maintain interactive dashboards using Power BI.
• Support integration of marketing data to aid data automation and workflows
• Support campaign planning through audience segmentation
• Update the Intranet and firm’s website

This is an extremely unique digital marketing role, and you will have the chance to develop your expertise across areas such as Power BI, digital analytics, data automation and AI, while working alongside experienced marketing and Business Development professionals.

Experience in marketing analytics or business intelligence is highly sought after. You must have experience developing Power BI dashboards and using tools such as Google Analytics. Experience within a professional services environment is essential.