Marketing & Digital Analyst

The Change Partners - Global talent specialists for a connected world; Greater London; On-site; GBP 42,000 - 66,000; Full time

Job summary

The Change Partners in West London is seeking an ambitious Marketing & Digital Analyst to join the Digital Marketing Team. You’ll work with the Data Lead and cross-functional squads to optimise the online presence of heritage spirits and champagne portfolios.

Responsibilities include monitoring analytics across web and paid media, setting up tracking tags, building Power BI dashboards, analysing SEO/SEM, and delivering rapid analyses to guide campaigns.

Qualifications

• Bachelor’s degree in a relevant field.
• Minimum 3+ years of experience in digital marketing or data analytics.
• Strong knowledge of analytics, tracking, and data-driven decision making.

Responsibilities

• Monitor and interpret performance across digital touchpoints with data accuracy and privacy compliance.
• Assist with tracking tag setup across websites and global campaigns.
• Build and maintain Power BI dashboards communicating brand health, campaign performance, and ROI to stakeholders.
• Analyze organic search performance and collaborate with agencies to optimize content strategies.
• Interpret data from paid media (Google Ads, DV360, CM360, Meta) and owned channels to map the customer journey.
• Deliver rapid, ad-hoc analyses to help optimise live campaigns.

Skills

Data analytics

Data storytelling

Collaboration

Education

Bachelor’s degree

3+ years of experience in digital marketing/data analytics

Tools

GA4

GTM

Google Ads

DV360

CM360

Meta Ads

Power BI

Search Console

SEMrush

Ahrefs

Job description

The Change Partners is partnered with a highly prestigious, globally recognised leader in the FMCG sector. They are looking for an ambitious Marketing & Digital Analyst to join their Digital Marketing Team in West London.

Working alongside the Data Lead, you’ll collaborate with global and local cross-functional teams—including CRM, e-commerce, paid media, studio, and web platform managers—to optimise the online presence of celebrated heritage spirits and champagne portfolios. You will bridge complex data and actionable strategy to help teams understand consumer engagement across digital channels.

Key Responsibilities:

• Analytics & Touchpoints: Monitor and interpret performance across digital touchpoints (web analytics, search, paid media) while ensuring strict data accuracy and privacy compliance.
• Tracking & Setup: Assist with the technical setup, testing, and validation of tracking tags across websites and global marketing campaigns.
• Dashboards & ROI: Build and maintain automated Power BI dashboards that communicate brand health, campaign performance, and ROI to the Head of Digital and Brand Managers.
• Search Performance (SEO & GEO): Analyse organic search performance, working alongside agencies and brand teams to review visibility, challenge recommendations, and optimise content strategies.
• Channel Performance: Interpret data from paid media (Google Ads/DV360/CM360, Meta), social, and owned web channels to map the customer journey.
• Agile Support: Deliver rapid, ad-hoc analysis to help Paid Media and Studio teams optimise live campaigns.

What We’re Looking For:

• Web & Ad Analytics: Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM). Strong experience across Google (Search, DV360, CM360) and Meta ad suites.
• Data Visualisation: Proven track record building reports in Microsoft Power BI (or similar tools).
• SEO & Compliance: Good understanding of SEO principles/tools (e.g., Search Console, SEMrush, Ahrefs) and familiarity with Consent Management Platforms.
• Experience & Education: Bachelor’s degree and 3+ years of experience in digital marketing/data analytics.