Digital Marketing Advisor

Cpl Life Sciences; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

CPL Life Sciences is seeking a UK Ecosystem Partner Marketing Manager to lead joint marketing with ecosystem partners, strengthening UK in-market presence and driving measurable business growth.

You will develop integrated plans, manage campaigns and events, and collaborate with multiple teams to deliver differentiated market impact in a fast-moving environment.

Qualifications

• Significant experience in B2B marketing and partner/ecosystem marketing.
• Ability to develop and deliver integrated marketing programmes with measurable outcomes.
• Strong stakeholder management across senior audiences.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute joint marketing programmes with strategic ecosystem partners.
• Build trusted relationships with partner marketing teams and leaders.
• Create and manage integrated marketing plans supporting growth and market positioning.
• Lead co-marketing activities: thought leadership, campaigns, events, sponsorships, client experiences.
• Collaborate with Industry, Service marketing, and Reinvention teams to differentiate in the market.
• Drive cross-functional collaboration on objectives, messaging, investment and outcomes.
• Manage partner marketing budgets and MDF where applicable.
• Report to UK Head of Marketing to align with UK strategy.
• Activate partner events in the UK and track performance against metrics.

Skills

B2B marketing

Partner marketing

Ecosystem marketing

Stakeholder management

Job description

Marketing & Communications - Digital Marketing Advisor

Duration:12 months

Location: London (Hybrid)

This role requires a highly collaborative marketer with strong stakeholder management skills, commercial acumen and a passion for building impactful partnerships that deliver results.

As a UK Ecosystem Partner Marketing Manager, you will lead the development and execution of joint marketing programmes with the companies key Ecosystem partners, helping to strengthen relationships, elevate UK in-market presence and drive measurable business growth.

What You'll Do:

As a UK Ecosystem Partner Marketing Manager, you will:

• Develop and execute joint marketing programmes and tactics with strategic ecosystem partners.
• Build trusted relationships with partner marketing teams and leaders across priority partnerships.
• Create and manage integrated marketing plans that support business priorities, growth targets and market positioning.
• Lead the delivery of co-marketing activities, including thought leadership, campaigns, executive events, sponsorships, client experiences, content and digital programmes.
• Work closely with Industry and Service marketing teams, Ecosystem Partner Marketing teams, Reinvention Partner and Reinvention Engines to identify opportunities for market differentiation and joint value creation.
• Drive collaboration across multiple stakeholder groups, ensuring alignment on objectives, messaging, investment and outcomes.
• Manage partner marketing budgets and marketing development funds where applicable.
• Report to the UK Head of Marketing on an ongoing basis to ensure alignment with the UK Marketing strategy.
• Activate partner events for the company in the UK.
• Track and report on performance against key metrics, including engagement, influence, pipeline contribution and return on investment.
• Identify innovative ways to amplify the company ecosystem story and strengthen the impact of strategic partnerships in the market.
• Ensure all activities align with the company brand standards, marketing governance and business priorities.

What We're Looking For :

• We are looking for experience in the following areas:
• Significant experience in B2B marketing, partner marketing, alliance marketing or ecosystem marketing.
• Experience developing and delivering integrated marketing programmes that drive measurable business outcomes.
• Strong stakeholder management skills, with the ability to influence and build relationships across senior internal and external audiences.
• Proven ability to manage complex programmes across multiple teams and priorities.
• Strong commercial understanding and experience aligning marketing activity to growth objectives.
• Excellent written and verbal communication skills.
• Strong project management and organisational capabilities.
• Experience using data and insights to optimise marketing performance and demonstrate impact.
• A proactive, collaborative mindset with the ability to thrive in a fast-moving, matrixed environment.
• Knowledge of the technology, consulting or professional services sector.