Digital Marketing Acquisition - Ecommerce and Digital Marketing Manager

Whitbread PLC; Greater London; Hybrid; GBP 67,000; Full time

Job summary

An established industry player is seeking a dynamic Ecommerce and Digital Marketing Manager fluent in German. This pivotal role involves setting the Ecommerce strategy for the German market and optimizing digital marketing channels. You will collaborate with various teams to ensure a cohesive execution of the Ecommerce plan, enhancing brand visibility and customer engagement. The position offers a hybrid working model, allowing you to balance office presence with remote work. Join a vibrant team that values creativity and innovation, and make a significant impact on the growth of the business while enjoying a comprehensive benefits package.

Benefits

Individual & Family BUPA healthcare

10% matched pension

Up to 60% discount on Premier Inn stays

25% discount on Restaurant brand

Qualifications

• Native German and full professional English required.
• Exceptional communication and interpersonal skills needed.

Responsibilities

• Set Ecommerce strategy and objectives for the German market.
• Coordinate activity across Ecommerce and German business teams.
• Optimize digital channels performance through content and merchandising.

Skills

Ecommerce Strategy

Digital Marketing

Interpersonal Skills

Communication Skills

Presentation Skills

Job description

This role is a key member of the Commercial and Marketing team, an expert in Ecommerce and digital marketing. The individual has a deep understanding of the German market and customers. This role will set the Ecommerce strategy and objectives for Germany and own the performance of Ecommerce and digital marketing channels. Working with multiple teams and stakeholders to drive execution and act as the main contact point for the German business for any Ecommerce changes that are required.

Role: Ecommerce and Digital Marketing Manager (German Speaking)

Package: £66,400 + 30% company performance bonus

Contract Type: Full-Time and Permanent

Location: Holborn, London (EC1N 2TD) and a hybrid way of working with a minimum of 3 days a week in the office.

Why You’ll Love It Here

• Healthcare: Individual & Family BUPA healthcare
• 10% matched pension
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand

Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/

What you’ll be doing:

• You’ll work with members of the German business and Ecommerce team to formulate a strategy aligned to the German business strategy. This will include working with product and technology teams where new capability is required.
• You’ll coordinate activity across Ecommerce teams and German business teams to execute the Ecommerce Plan. Also coordinate activity that the Ecommerce team needs to deliver to support other areas of the German business i.e. operations, PR, Brand Marketing. Ensure communication and processes across teams are working effectively.
• You’ll optimise direct digital channels performance through content and merchandising.
• You’ll create and coordinate marketing and content calendar.

What you’ll need:

• Native German language
• Full professional English language
• Exceptional interpersonal and communication skills, with the ability to build relationships, to lead, influence and create accountability with non-line management teams and colleagues, where multiple priorities need to be managed.
• Strong presentation skills, with an ability to effectively communicate complex strategies and challenge thinking at all levels within the business.

Be part of our Commercial Team at Whitbread

Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.

We encourage your application. Apply today or contact our recruitment team for more information. #LI-MM1