Digital Marketer

Open ECX; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

Open ECX is seeking a proactive Digital Marketing Specialist to join a small, ambitious team in Manchester. You will switch between building campaigns, updating our Google Ads, creating new website pages in Webflow, and automating workflows in HubSpot. You’ll contribute to inbound lead generation and support Sales with outbound initiatives.

The role offers variety across SEO, PPC, content and campaign delivery, with opportunities to shape our marketing strategy through digital channels.

Qualifications

• Experience in a digital marketing role, preferably in a B2B SaaS environment.
• Understanding of inbound marketing and lead generation for software products.
• Familiarity with marketing automation and CRM platforms (HubSpot or similar).
• Ability to work across campaigns, landing pages, SEO and paid channels.

Responsibilities

• Develop and manage digital marketing campaigns across Google Ads and LinkedIn.
• Build and optimize website pages in Webflow and CMS to drive inbound leads.
• Run HubSpot automations, manage email campaigns and lead scoring.
• Create engaging campaign assets and report on performance.

Skills

Digital marketing

B2B SaaS marketing

HubSpot or similar CRM

Website CMS (Webflow)

Google Ads management

LinkedIn Ads

Time management

Creative writing

Tools

HubSpot

Webflow

Google Ads

LinkedIn Ads

SEMRush

Google Search Console

Apollo

Cognism

Clay

Job description

We automate invoicing, ordering and reconciliation: the everyday finance work that costs the most

time and money when it's done by hand. Built to flex across industries and to work with the ERP our

customers already have.

We're not trying to be everything to everyone. The transaction is what we do, and we do it properly,

which means less firefighting, less scope creep, and more time solving problems that matter. We're growing, but we've kept hold of what made us worth joining in the first place: you'll know

what you're working on and why it matters, not just where it sits on someone else's roadmap.

We're in the process of a big transformation within Marketing and the business, with a complete

rebrand, new website, and new tone of voice & messaging. This is a chance to help deliver and

contribute to the marketing strategy through our digital channels.

If that sounds like your kind of place, we'd like to meet you.

The Role

This is a digital marketing role for someone who is comfortable switching between tasks and enjoys

the variety that comes with being part of a small, ambitious team. From setting up a new campaign,

updating our Google Ads, building a new website page to working on Hubspot automations,

everyday will be different.

This will be a new role within Marketing at Open ECX and the fourth person to join the team. They

will report to the Head of Marketing but also work with the Demand Generation Manager and

Product Marketing Manager. You will bring your experience to help us deliver our primary goal of

bringing more inbound leads as well as enabling Sales to bring in outbound leads.

Responsibilities

Website Operations:

• Develop and build out new pages in our website CMS, Webflow, ensuring everything is onbrand, responsive and error-free.
• Manage the campaign calendar (blogs, case studies etc.) and keep the team on track with

SEO & AEO:

• Apply on-page SEO basics; meta titles, descriptions, internal linking, schema and heading structure to all published content.
• Stay across SEO/AEO best practices as AI search continues to evolve and adjust keyword targeting using tools like SEMRush and Search Console.
• Look for opportunities to find new SEO/AEO opportunities we can build new pages for/amend current pages.

Google & LinkedIn Ads:

• Monitor, maintain & analyse Google Ads search campaigns across search campaigns primarily but potentially display and video ads as well.
• Create, monitor & analyse LinkedIn Ad campaigns that align with the campaigns that the Demand Generation Manager is working with Sales to deliver.

Campaign Delivery:

• Deliver campaign collateral from brief through to finished assets, including social media posts and assets.

Hubspot & Marketing Ops:

• Complete HubSpot day-to-day tasks list management, email builds, data quality checks and workflow automation. QA campaigns before send and keep CRM records tidy,
• Source and enrich data across Apollo, Cognism and Clay, and get into the detail of these tools (such as intent signals in Clay) to keep them properly optimised.
• Build and maintain list segmentation for campaigns and support lead scoring and lifecycle stage management as prospects move through the funnel.
• Dashboard building and performance reporting.

Skills, Knowledge & Experience:

• Experience in a digital marketing role, whether in-house or agency.
• You know what good B2B SaaS marketing looks like.
• Working knowledge of HubSpot or a similar CRM and marketing automation tool.
• Comfortable with website CMS platforms. Webflow experience is a nice bonus.
• A solid grasp of SEO fundamentals and a willingness to get up to speed on AEO.
• Familiar with Google Ads and how to manage & monitor campaigns.
• Organised and proactive. You manage your own time well and don't need to be chased.
• A good writer and a creative mind... AI can't write like us and we want you to bring ideas to