Digital Marketing Executive Central Ops - Marketing · Leeds ·

IDHL Group; Leeds; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

IDHL Group is seeking a Digital Marketing Executive to drive high-performing campaigns across digital channels. The role focuses on marketing automation, content publishing, and data-driven optimization to enhance campaign outcomes.

You will collaborate with content, marketing operations and BI teams to ensure accurate tracking and reporting. The ideal candidate is detail-oriented, analytical and experienced with marketing automation, website management and campaign optimization.

Qualifications

• Experience with marketing automation and email campaigns (HubSpot preferred).
• Strong campaign tracking, reporting and analytics.
• CRM data handling and digital campaign administration.
• Experience using a CMS to create or manage digital content.
• Ability to manage briefs, testing and QA processes.
• Detail-oriented and comfortable using AI-enabled tools to support productivity and quality.

Responsibilities

• Own HubSpot marketing automation, email campaigns, and lead nurturing.
• Publish and optimize landing pages/blogs (Kentico Xperience, Sanity).
• Coordinate website development tickets, testing, QA, and release validation.
• Produce performance reports using HubSpot, Salesforce and GA4.
• Support planning, execution and measurement of campaigns.
• Improve tracking, attribution and data accuracy with BI and analytics teams.

Skills

HubSpot

Campaign analytics

CRM data

CMS platforms

QA testing

AI productivity tools

Tools

HubSpot

Salesforce

Job description

Who are IDHL?

At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.

Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.

We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.

What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.

Your role as Digital Marketing Executive

The Digital Marketing Executive plays a key role in delivering high-performing digital campaigns by combining technical expertise, data-driven decision making and content collaboration. This role owns and optimises marketing platforms, supports campaign tracking and reporting, and manages the publishing of digital content including landing pages and blogs. It bridges the gap between data, technology and storytelling to ensure seamless execution across digital channels.

The role will leverage marketing automation and AI-enabled tools to improve campaign execution, content production, reporting efficiency and marketing operations effectiveness. The ideal candidate will be detail-oriented, analytical and collaborative, with experience in marketing automation, website management, digital content delivery and campaign optimisation.

Main Accountabilities

• Own and optimise HubSpot marketing automation, including email campaigns, workflows,audience segmentation, lead nurturing and campaign performance analysis
• Create, publish and optimise landing pages and blogs in collaboration with content colleagues (using Kentico Xperience and Sanity)
• Coordinate and brief website developments,including ticket creation, testing, QA and release validation
• Handle campaign administration and data quality across HubSpot and Salesforce
• Produce regular performance reporting and actionable insights using HubSpot, Salesforce and GA4, identifying opportunities for optimisation
• Support Marketing and Commercial teams with campaign planning, execution and performance measurement
• Audit and improve campaign tracking, attribution and data accuracy, working closely with Business Intelligence and Website Analytics specialists
• Support continuous improvement of the marketing technology stack, identifying opportunities for automation, AI adoption and process optimisation
• Use AI-powered tools to support campaign ideation, content briefing, email optimisation and marketing productivity while maintaining quality and brand standards
• Support testing and adoption of AI features within HubSpot, Salesforce and other marketing platforms

Core Knowledge & Skills

Essential

• Experience with marketing automation, email campaigns and workflows (preferablyHubSpot)
• Strong understanding of campaign tracking, reporting and analytics
• Confident working with CRM, data and digital campaign administration
• Experience using aCMS to create or manage digital content
• Ability to manage technical briefs, testing and QA processes
• Detail-oriented organised and comfortable using AI-enabled tools to support productivity and quality

Desirable

• Experience in agency, B2B or technical environment
• Familiarity with Salesforce, HubSpot or CMS platforms such as Xperience by Kentico or Sanity
• Experience in digital optimisation, lead tracking or conversion improvement
• Experience briefing developers and managing website optimisation backlogs

Other relevant Information

This role is primarily focused on in-house marketing operations and campaign delivery but may provide occasional support on client CRM and marketing automation projects where appropriate. The role works closely with specialists in Marketing, CRM, Business Intelligence, Website Analytics and Web Development to deliver measurable marketing outcomes.