Digital Manager

Colt Technology Services; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Colt Technology Services is seeking a Digital Manager to lead, manage and optimise Colt's digital estate. This high-impact role sits at the heart of Colt's brand and online presence, delivering a seamless, engaging and discoverable experience that supports our business goals.

You will own the website strategy end-to-end, collaborate with Brand, Content, Design and Digital teams, drive performance, UX and governance, and report KPI progress including traffic, engagement and conversion.

Qualifications

• Hands-on experience with Webflow and/or Framer as primary technical owner of Colt's websites.
• Strong user-centred design principles and UX best practices, with Figma experience.
• Proven knowledge of website performance optimisation (Lighthouse, Core Web Vitals).
• Experience governance including tag management, cookie consent platforms and WCAG accessibility.

Responsibilities

• Own Colt's websites and digital properties, including content, functionality, UX and roadmap planning.
• Manage CMS updates, page creation and publishing schedules.
• Monitor and optimise website performance (speed, uptime, SEO, engagement, conversions).
• Identify opportunities to improve user journeys and discoverability across digital estate.
• Collaborate with brand designers, content specialists and agency partners on features and enhancements.
• Manage web technology platforms, budgets, tools and vendor relationships.
• Define, track and report KPIs: traffic, engagement, journeys, conversion metrics.
• Translate business needs into a clear website development roadmap.

Skills

Webflow

Framer

UX design

Web performance

Governance

Tag management

Accessibility WCAG

AI workflows

Marketing automation

Analytics

Tools

Google Analytics

PostHog

Job description

Why we need this role

Following the successful overhaul of Colt.net and a major brand refresh, an exciting opportunity has opened up within our Brand & Content team for a

Why we need this role

Following the successful overhaul of Colt.net and a major brand refresh, an exciting opportunity has opened up within our Brand & Content team for a Digital Manager to lead, manage and optimise Colt's digital estate. This is a high-impact role at the heart of Colt's digital presence. You'll be responsible for delivering a seamless, engaging and discoverable online experience that supports our brand and business goals.

What You Will Do

You'll own Colt's website strategy end-to-end, shaping performance, user experience and future direction. Working closely with colleagues across Brand, Content, Design and Digital, you'll ensure our digital platforms continue to evolve and deliver measurable business value.

Key Responsibilities Include

• Owning Colt's websites and associated digital properties, including content, functionality, UX, performance and roadmap planning.
• Managing CMS updates, page creation and content publishing schedules.
• Monitoring and optimising website performance, including speed, uptime, SEO, AEO, user engagement and conversion rates.
• Identifying opportunities to improve user journeys, discoverability and overall digital experience.
• Collaborating with brand designers, content specialists, and agency partners to deliver new features and enhancements when required.
• Managing web technology platforms, budgets, tools and vendor relationships.
• Defining, tracking and reporting key performance indicators including traffic, engagement, customer journeys and conversion metrics.
• Translating business and stakeholder needs into a clear website development roadmap.

What We're Looking For

Technical Skills & Experience

• Web Platforms: Hands-on experience with Webflow and/or Framer is essential. As the primary technical owner of Colt's websites, you'll be confident designing, building and deploying new components independently.
• Design & UX: Strong understanding of user-centred design principles, UX best practices and digital / Figma experience is highly desirable.
• Technical Performance: Proven knowledge of website performance optimisation, including Google Lighthouse, Core Web Vitals, image optimisation.
• Governance & Compliance: Experience managing tag management, cookie consent platforms, accessibility standards (WCAG) and website governance.

Digital Strategy & Project Management

• Digital Experience Strategy: Experience defining and delivering website strategies that improve user journeys, content discoverability, navigation and conversion performance.
• Content Architecture: Ability to create scalable content structures, information architecture standards and governance models that support growth.
• Optimisation & Personalisation: Experience delivering experimentation, optimisation and personalisation initiatives that improve outcomes.
• AI & Marketing Workflows: Strong understanding of emerging AI-powered and agentic workflows, marketing automation ecosystems.

Discoverability & Search Optimisation

• SEO, AEO & GEO Leadership: Deep understanding of the evolving search landscape, including Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
• Content Optimisation: Ability to work with both technical and non-technical stakeholders to create structured, discoverable content.
• Structured Content & AI Search: Experience developing content strategies that improve brand visibility across traditional search, AI-powered search experiences and answer engines through discoverability.

Analytics, Reporting & Insights

• Digital Analytics: Strong experience using Google Analytics and/or PostHog to monitor website performance.
• Performance Measurement: Ability to define KPIs, analyse trends and identify opportunities for improvement across traffic, engagement, discoverability and conversion metrics.
• Stakeholder Reporting: Confident presenting performance insights and recommendations to a range of stakeholders, translating complex data into clear actions and business outcomes.